Val av destination och reklam
En studie om faktorer som påverkar val av destinationen
The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination. The results were analyzed based on different theories of marketing mix and other related theories about advertising. By this study has identified the important factors are the economy; security is the main influence factors. Survey shows that advertising has the fourth place among other factors.