This essay presents a business plan for the idea of a Pet Shop in Stockholm. The initial purpose of the essay was to investigate weather the company would be financially profitable or not. During the process we encountered problems and pitfalls that we felt contributed to the fact that our Business Idea is yet not realized. Therefore the second purpose of describing the process that an entrepreneur goes through when starting a new business came about. Besides the business plan for Pet Shop we present a selection of the theories that we found relevant for our situation, among others behaviour of entrepreneurial teams, network theory and execution.

This study focuses on how the idea of sustainability is dealt with by companies, how the idea changes when moving through a company structure and how the different individuals interpret the idea. To date, many different studies have been written on the subject of sustainability, but few share the perspective addressed in this particular study. This case study was formed at a paper mill in the central part of Sweden. Semi-structured interviews with employees working on different hierarchical levels, within the same company, were chosen in order to get an insight into how the idea of sustainability is implemented throughout an entire company. The interviews have been transcribed to help identify contrasting patterns.This study has shown that the idea of sustainability, and its context within society, differs from how the idea is perceived in the organization.

Background: Increasing globalization makes companies more influenced than before by actors and factors in their environment. For some this has lead to a more dynamic and complicated business context. Therefore it is of strategic importance to understand what is currently going on as well as to have a general idea of what the future brings. Purpose: To contribute to a deeper understanding of how a corporate management can perceive its business environment and how it affects he gathering of business information from a strategic perspective. Realisation: In-depth interviews were conducted with all four members of the management in the studied company, Volvo Competence Center in Skovde, Sweden.

The aim of this study is to, by developing ideal types, describe why studententrepreneurs participate in self organised business network. The investigation is based on answers from 41 participants in the business network ?Företagare på Lnu?, as well astwo semi-focused groups, which where analysed by using Webers (1978) ideal types.The investigation shows that there are several reasons for student entrepreneurs to participate in self organised business network. For instance some people participate to gather knowledge from other student entrepreneurs for their own future, since they have an idea of soon starting their own business. Others participate just for the fun of knowing what?s going on at the university..

We waned to present a possible solution or new template for business plan called Market value plan..

A dilemma often met by entrepreneurs is whether or not to share information about their Business Ideas in order to increase the probability for success. The reason for sharing information is presumed to be an increased ability to develop the Business Idea, whereas the reason for maintaining secrecy would be to protect the idea from being stolen. Common as this dilemma is in practice, it is not very well covered in the entrepreneurial theories. The purpose of this thesis is to elaborate the theories in this subject by investigating an entrepreneurial case. The case shows that one possible solution to the dilemma is a situation-based information sharing.

Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured.

Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a Business Idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its Business Idea fits in with future trends within tourism and how to stay competitive.The purpose of this research paper is to identify the social driving forces that have an impact on people?s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry.

Today the Internet is used more and more as a transportation for information. Much of the information is confidential and should not be read by those not privileged. To protect the information from unauthorized access cryptography can be applied. The cryptography algorithms in use today all have their pros and cons. They are therefore suited for different applications.

How does the idea of entrepreneurship for young people relate to media discourses? We have analysed magazines on entrepreneurship from the perspective of Faircloghs critical discourse analysis method to see how the magazines, by there own position in the entrepreneurships discourse, relate the idea of young entrepreneurship. The society wants more people to start their own business, why? The issues of the shift from youth as social problems to youth as entrepreneurs is discussed in the thesis as well as the scope and content of this discourse as a possible new ideal for youth in Swedish society..

Today the Internet is used more and more as a transportation for information. Much of the information is confidential and should not be read by those not privileged. To protect the information from unauthorized access cryptography can be applied. The cryptography algorithms in use today all have their pros and cons. They are therefore suited for different applications.

Our aim with this thesis was to closer study business intelligence to be able to present an overview of both the concept and the phenomenon. We have also developed a framework that show how business intelligence can be used effectively. We think that our framework can be of help to under-stand the areas which constitutes the core of business intelligence. We think that the framework we have developed is a good basis for the im-plementation of business intelligence in an organisation and that it also can be of help in the daily business intelligence work..

In today's changing environment, an increasing number of companies are realizing thebenefits of analyzing business information and thereby stay competitive. By making use ofdecision support systems, known as Business Intelligence (BI), organizations are expected tocollect and process business data and thus get more out of their business.Nowadays it is not enough for organizations to have access to corporate data inside officewalls, they must also be able to bring the information "on the go", which has been thefoundation for the progress of mobile BI solutions. As the mobility increases and thecorporate data leaves the office, new risks arise, which is one reason as to why manycompanies hesitate at the idea of introducing mobile BI solutions.In this paper we explore two security aspects in the area of mobile BI solutions. Our researchquestion is as follows: How does security aspects affect a company's decision to acquiremobile BI solutions? The survey was conducted through interviews in cooperation with thefirm Optivasys, exclusively dedicated to the BI solution QlikView.A significant part of the theory we studied describes security as critical; however, ourresearch suggests a solution on how companies can manage the security aspects.

Internet dating is a relatively new phenomenon that, in using the opportunities of the internet, has taken traditional dating to a new level. The Business Idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what challenges lie ahead for the industry and how they can be solved.

The aim of this study has been to understand how teachers make pupils come up with new Business Ideas. This is relevant as the schools in Sweden has to have entrepreneurial teaching in their education. To get an understanding of how teachers teach the pupils how to think differently so that new Business Ideas can evolve the study is based on interviews with five successful teachers. The teachers have all had pupils that during one year have had their own almost real companies that they have to manage. They start with inventing a new Business Idea and then they produce the product or service they decided to sell.