Hur lärare får elever att tänka utanför "boxen" vid skapandet av nya affärsidéer
En intervjustudie av lärare om undervisning och elevers kreativitet vid generering av affärsidéer inom konceptet Ung Företagsamhet
The aim of this study has been to understand how teachers make pupils come up with new business ideas. This is relevant as the schools in Sweden has to have entrepreneurial teaching in their education. To get an understanding of how teachers teach the pupils how to think differently so that new business ideas can evolve the study is based on interviews with five successful teachers. The teachers have all had pupils that during one year have had their own almost real companies that they have to manage. They start with inventing a new business idea and then they produce the product or service they decided to sell. After that they market the product and compete with their business in a big national competition. The teachers in this study have all had pupils that has won prices in this competition. To come up with new ideas people need to stimulate their creative side. Therefore what´s interesting to know is how teachers look upon pupils creativity but also in which ways they stimulate and teach them to come up with the ideas. To get the answers the study has been analyzed with sociocultural theory and Vygotskys theory Zone of proximal development. The conclusion is that teachers tend to use brainstorming methods and they also ask different type of questions to guide the pupils through the economic theories. But creativity and the forming of new business ideas actually take place in the interaction between people. The group interaction is therefore the main source of creativity production.