Tyst framgång
om sambandet mellan informationsdelning och framgång i entreprenörskap
A dilemma often met by entrepreneurs is whether or not to share information about their business ideas in order to increase the probability for success. The reason for sharing information is presumed to be an increased ability to develop the business idea, whereas the reason for maintaining secrecy would be to protect the idea from being stolen. Common as this dilemma is in practice, it is not very well covered in the entrepreneurial theories. The purpose of this thesis is to elaborate the theories in this subject by investigating an entrepreneurial case. The case shows that one possible solution to the dilemma is a situation-based information sharing. The entrepreneurial theories could thus be expanded with this option on how to tackle the information dilemma. Future research is needed to measure the actual risk associated with sharing a certain amount of information.