Framtidens företagare
en diskurs analys av unga företagare i tidningar om företagande
Young entrepreneursEntrepreneurshipDiscourse analysisUnga företagareEntreprenörskapFöretagandeDiskursanalys
How does the idea of entrepreneurship for young people relate to media discourses? We have analysed magazines on entrepreneurship from the perspective of Faircloghs critical discourse analysis method to see how the magazines, by there own position in the entrepreneurships discourse, relate the idea of young entrepreneurship. The society wants more people to start their own business, why? The issues of the shift from youth as social problems to youth as entrepreneurs is discussed in the thesis as well as the scope and content of this discourse as a possible new ideal for youth in Swedish society.