Immigrants and children of immigrants are statistically lumped together into a category of "person with foreign background". Blatte is a degrading and violating word when directed at immigrants by Swedes. The aim of my essay was to test to what extent the Swedish term "blatte" could be qualified as an ethnicity in the sense that young people with foreign background born between 1981 and 1984 living in a neighborhood with a high population of people with foreign backgrounds have another ethnicity, besides the Swedish and the "home country ethnicity" to find themselves and their identity in.My method consisted of interviewing six people between the ages of 21 and 24 with different ethnic backgrounds living in a limited area of Malmö, Sweden´s third biggest city. I tested my hypothesis of these people having a third ethnicity to relate to against three schools and from two out of three schools defending my hypothesis, my result is that blatte can not fully be seen as an ethnicity but definitely shows tendencies of becoming one in the future..

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

Va?rdet hos konsumenter definieras och utva?rderas pa? ma?nga olika sa?tt. Denna uppsats a?mnar testa en modell fo?r att ma?ta varuma?rkesva?rde och se om den kan anva?ndas fo?r att ma?ta produktva?rdet fo?r en oka?nd produkt i dagligvaruhandeln. Detta genom att applicera modellen pa? produktens produktnamn.

This is a qualitative study with a reflexive approach. The aim of this masters thesis is to describe how the internal information is managed in Borås Theatre and Borås Public Library related to the internal flow of information within the organisations according to descriptions of different units, staff and work tasks. Ten qualitative semi-structured interviews with employees at the Theatre and the Library have been conducted. The organisations have been studied separately. The interviews are presented according to six categories presented in the theory chapter as a result of the study.

This reports goal is the give BSR AB more information that's useful towards their customers in marketing of their products.It involves tests of different air filters designed for cars and 3D-modelling of Opti-Flow systems. The three models thats being tested is SAAB (93SS), VAG (1.8T) and Volvo (S60). To every brand there are three different models. A orginal- , sport- and an open cone air filter (Opti-Flow).The results indicate that the open Opti-Flow filter has better performance compared to the other cased filters. The sport filters for SAAB and Volvo has better performance then the original filter.

Denna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma utvecklingsmöjligheter av nya produktlösningar för att svara upp till nya krav på teknik och produktutveckling för att öka försäljningen av trävaror till de viktiga GDS (Gör-Det-Själv)- och byggmaterialmarknaderna i både Sverige och Europa. Byggvaruhuskedjorna anser att träindustrin har ett alldeles för stort produktions- och volymfokus och inriktar sig för mycket på export av trävaror. Byggvaruhuskedjor efterfrågar alltmer en leverantör från träindustrin med en hög anpassningsförmåga som kan medverka i kedjans utvecklingsarbete och som samtidigt har stor lyhördhet gentemot marknadens behov och har möjlighet att göra anpassningar till lokala GDS- och byggmaterialmarknader.

SSAB EMEA är en av världens mest framstående industrier inom ståltillverkning. För att säkerställa en fortlöpande stålproduktion och en i övrigt fungerande verksamhet måste alla delar i ledet fungera. En mycket vital funktion är en fungerande eldistribution. Under jord på verksamhetsområdet går så kallade kabelkulvertar där kraft- och manöverkabel är förlagda. Dels strömförsörjer kablarna tillverkningsprocesser och anläggningar på området och dels finns manöverkablar för styrning av tillverkningsprocessen.

I dagens industriella samhälle finns det en hel uppsjö av produkter för oss som konsumenter. För oss handlar det om att fylla våra behov. För företagen handlar det om att få konsumenterna uppmärksammade på just deras produkt och särskilja sig på marknaden. Det gäller då att man har koll på vilken som är ens målgrupp. Men det slutar inte där.

In Sweden we have a regulated gambling market which means that there are three gambling companies who are operating under the supervision of the Swedish state. These companies have exclusive rights to the Swedish market, divided between them. AB Svenska Spel is one of them and they control all gambling concerning sporting events and the four casinos in Stockholm, Gothenburg, Malmö and Sundsvall. However, since a few years back several Internet-based companies have entered the Swedish market and the competition has become even fiercer in the last years. Due to numerous marketing restrictions the Internet companies have been forced to find new ways to strengthen their brand.

This paper studies the Swedish Alien?s Act regulations regarding individuals in need of international protection. The purpose of the essay is to examine the differences between the three grounds of protection that are found in the Swedish Alien?s Act. Central questions have been whether the origins of protection statuses granted in this act are national or international, as the UN convention relating to the status of refugees and also the progress of the European Union?s Common European Asylum System both are affecting the Swedish legislation.

The aim of this study is to examine the existence of norms in three Spanish textbooks intended for upper secondary school in Sweden. One category of norms, gender norms, is selected for analysis. The focus of the analysis is on how gender norms are represented in the textbooks. The concept of gender also includes - in addition to the relation between man och woman - ethnicity, sexuality and disability. The three analysed textbooks are Caminando 3, Vistas 3 and El Sur paso 3.

The aim of this study was to highlighting social workers perceptions of women with disabilities and their vulnerability to domestic violence - and thereby problematize previous research on gender-based violence on the basis of category of functional ability. We designed this study by using a qualitative approach based on six semi-structed interviews with professionals from different professions. All of them have contact with women with disabilities in some way. The selection was based on gaining an understanding of the social worker?s perceptions regarding abused women with disabilities based on their different professional experiences.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

In this study I have analysed the national tests in Swedish between the years 2006-2010. These tests are given to all students in the public schools in grade 9 and 10. I wanted to see if I identified an over-representation of a certain category of people in the texts given to the students. I analysed the texts from an intersectional perspective and I used primary Lena Martinsson (2007), Framtidens feminister and her categories and theories and Moria von Wright (1998) Genus & text- när kan man tala om jämställdhet i fysikläromedel?, and her gender categories in my study.

Det krävs inte lång tid för en brand att ödelägga en byggnad och dess innehåll. Brand är alltid ett hot mot våra byggnader och följderna kan bli katastrofala, både gällande människoliv och ekonomiska värden. När det kommer till kulturbyggnader kan en brand även resultera i att historiska värden och delar av vårt kulturella arv går förlorade. Det är dock inte bara bränder som kan skada denna typ av byggnader, utan även olämpliga brandskyddsåtgärder. Av denna anledning är det väsentligt att arbete med brandskydd i kulturbyggnader sker på ett sätt som inte förstör det som ska skyddas.