En enskild persons eller ett lags prestationer inom idrotten har alltid fascinerat mänskligheten.Det har genom tiderna alltid funnits individer som har urskiljt sig från mängden genom sin personlighet och förmåga att bättre utöva en idrott. Dessa individer blir ofta populära och en förebild för många. Det kommer hela tiden fram nya aktörer som lyfter idrotten till nya nivåer men samtidigt blir konkurrensen allt hårdare. Idag räcker det inte alltid med att enbart vara en talang.Det är mycket som har förändrats de senaste decennierna. Tidigare var det enklare att urskilja sig från mängden.

Abstract: The purpose of this study was to examine the process of overtraining syndrome as a part of development in sports and careers. It is based on theories about overtraining syndrome and athlete career transitions. The intention was to find patterns that illustrate critical factors in the athlete career for overtraining syndrome to occur, but also for preventing overtraining syndrome to emerge and for rehabilitation.The Informant was a 19 years old man who had completed his studies at a Swedish sports-?gymnasium?. Two semi structured interviews were made, the second as a following up interview.

In todays society sports has become a major part in people?s life, with the emerging of professionalization it?s become a thriving business that generates big money. An outcome of this evolution of sports as meant that most athletes must put more time and energy in to their athletics to have a chance to reach their dreams of being a professional athlete. And if an athletes dream get cut short somehow, the process of moving out of sport has been shown to somtimes be a difficult process for athletes that don?t have anything to fall back on.

Bakgrund: The Female Athlete Triad är ett syndrom som kan drabba idrottare med ett för lågt energiintag i relation till en hög energiförbrukning från fysisk aktivitet. Triaden består av tre komponenter, energitillgänglighet, menstruationsfunktion samt benhälsa. Idrottare som drabbas av syndromet hamnar i riskzonen för stressfrakturer och osteoporos.Syfte: Att undersöka om en grupp kvinnliga simmare intar en adekvat mängd energi för att möta sitt energibehov och säkerställa en adekvat energitillgänglighet. Studien syftar även till att undersöka simmarnas livsmedelsval och undersöka en eventuell förekomst av amenorré.Metod: Studien är en kvantitativ studie med tvärsnittsdesign. 16 deltagare rekryterades från två simsällskap genom ett bekvämlighetsurval, varav 12 deltagare fullföljde studien.

Purpose: The purpose with this study is to see what the small limited companiesprefer of the alternatives to the statutory audit that has been created inthe others EU-countries. These alternatives can be current in Sweden tomaintain the credibility.Method: Quantitative procedure.Conclusions: By the result to judge from the small limited companies prefer the alternativeto the statutory audit where they do not need to hire further helpto complete the audit. That is probably why the bookkeeping agency hasbeen chosen to give a guarantee for quality endorsement..

Syfte: Mänskligheten strävar alltid efter att utvecklas och kreativitet är en central del i processen då världen ständigt blir mer komplex. Forskning inom området kreativitet är således en nödvändighet för ett modernt och framåtsträvande samhälle. Likaså inom marknadsföring ges kreativitet utrymme då marknaden idag är hårt konkurrensutsatt och utsatt för ett överflöd av marknadsföring. Det är därför av stor vikt att differentiera sig från mängden för att bli uppmärksammad och kreativitet är en betydelsefull del i att göra marknadsföring synlig. Syftet med studien är att söka förståelse kring vilka kreativa marknadsföringskomponenter som bidrar till uppmärksamhet samt hur de påverkar graden av uppmärksamhet.

The aim of this paper is to describe the characteristics of the sport journalistic weblog. To achieve this we have used the following questions: Which themes are included in the sport journalistic weblog? How much text does the sport journalistic weblog content? How often is multimediality incorporated in the sport journalistic weblog? Which references occur in the sport journalistic weblog? How many hyperlinks occur in the sport journalistic weblog? How many of the hyperlinks is internal respective external? How often does the sport journalistic weblog offers possibilities to interaction between the journalist and the reader? How often does interaction between the journalist and the reader occur?The theories we have used is both online publishing and Jan Schmidt?s analytical framework on blogs. Online publishing describes an important part in our paper, online journalism, which in turn describes three important definitions for this paper; hypertextuality, multimediality and interactivity. Jan Schmidt?s theory is central to understand the phenomena, and functions as a starting point in the analyze part.

Effects of Menstrual Cycle and Oral Contraceptives on Sport Performance During the menstrual cycle, there is a variation of the female steriod hormones estrogen and progestogen. These hormones has mainly reproduktive functions, but do also affect other physiological systems, which may have an influence on athletic performance. The use of oral contraceptives among female athletes matches the use among the general population. There is a concern among female athletes and there coaches weather oral contraceptives can affect the performance. The purpose of this litterature review is to determine the effect of the menstrual cycle and the use of oral contraceptives on athletic performance.

In recent years coaching has become an increasingly popular phenomenon outside of the sports world. More and more people have found coaching to be a helpful tool for achieving greater performance and fulfillment in their lives. This thesis is a comparative literature study of three books about coaching where the authors use different theoretical bases to explain and teach coaching. The aim of the thesis is to explain how coaching as a phenomenon is described and compare these descriptions as well as to look at the ideals and norms that are produced and reproduced in the use of coaching. The study compares the three books from six different themes and shows that, in the use of coaching, the ideal of a rational and action oriented individual is constructed and the aim for this individual is some form of success.

Literature describes what it is like to be a leader in the healthcare and what is looked upon as the most characteristic quality for female leadership. Women often use a leadership technique that motivates the employee and they allow themselves to develop a humanitarian leadership. The aim of this study was to describe female head nurses? experience of their leadership in healthcare. The collection of data has been carried out from interviews.

Literature describes what it is like to be a leader in the healthcare and what is looked upon as the most characteristic quality for female leadership. Women often use a leadership technique that motivates the employee and they allow themselves to develop a humanitarian leadership. The aim of this study was to describe female head nurses? experience of their leadership in healthcare. The collection of data has been carried out from interviews.

The aim of the study was to examine how Swedish tabloid journalism presented the contestants in the Swedish version of the reality show Idol 2009. We wanted to see which approaches tabloid news papers use when constructing the public identities of them. We have used text analysis to examine 37 articles and nine front pages with focus on the words, propositions, comparisons and parables that describe four of the contestants. In addition we have looked at myths and connotations shown in the pictures by using a semiotic analysis. The results show that the Swedish tabloids tend to describe the contestants in relation to their performances and personalities.

The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The legal courts in Sweden have developed a case law wherein the application criteria for being eligible to acquire unemployment insurance have become strict and rigid. This is in particular true when it comes to professional athletes who cannot make a living on their athlete wage. It is the 9th to 11th section of the Swedish Law (1998:238) on Unemployment Insurance that set the determinants for who of the unemployed is to be considered as being of disposal to the labour market. The strict and extensive interpretation of the relevant sections has been based upon a literal reading of the relevant preparatory works to the law in question. A substantial amount of relevant cases as well as preparatory works have been examined to investigate whether there is a need for revising this case law.