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85 Uppsatser om Athlete celebrity endorsement - Sida 4 av 6
Hotell & Restaurangelevers förväntan på framtida yrkesval : En studie om genus, status och kändisskap
AbstractThe aim of my study has been to investigate which expectations students at The Hotel and Restaurant Programme have for their futue working life and labour market. I want to investigate if these expectations are important factors that female dominance is large within the meal service sector. I have chosen to do qualitative interviews to discover these expectations.Some explanations that the respondent give for the gender differences within the restaurant and meal service sectors are the old tradition of male and female work. Furthermore the possibility of becoming well known within the market and the possibility for personal development in this market are described as important factors.The answers to my questions show that all respondents are positive to future work markets; also they all want to work within the restaurant sector and not in the meal service sector. The reasons for their choice cannot give a complete explanation to why female dominance is so big within the meal service sector.Keywords: Gender, status and celebrity-hood..
MOTIVATIONSORIENTERING, COPINGSTRATEGIER OCH STRESSORER BLAND MOTIONA?RSIDROTTARE PA? GYM
The purpose of this study was to identify exerciser athlete?s motivational orientation, coping strategies used and stressors that primarily is perceived in gym training. The study also studied gender differences in relation to motivation orientation, coping strategies and stressors. A survey was conducted with a quantitative design. The study included 118 participants (43 women and 75 men) aged 18 - 42.
Den djupa muskelfunktionen hos kvinnliga elitvolleybollspelare : En studie om transversus abdominis funktion påverkas av stabilitetsträning.
Background and purpose: Volleyball requires a lot of the human body, andeffective core stability is necessary for the athlete. Our muscles cooperate as achain of motions and core stabilization is the base for the moving muscles.The most well-known stabilization muscle is m.transversus abdominis (TrA).The purpose of the present study was to evaluate the function of TrA inSwedish female elite volleyball players and to observe the influence of eightweeks of stabilization exercise on the TrA. Method: 10 female elitevolleyball players (mean age 24,7 years, range 18-31 years) participated inthe study. TrA was measured in supine position with a pressure biofeedbackunit. Subjects were instructed to draw in the abdominal wall without movingthe pelvis and hold for 10 seconds.
Psykiskt välbefinnande och arbetsliv hos tidigare elitidrottare : Bandyspelares erfarenheter igår och idag
Denna studie syftade till att undersöka elitidrottares anknytning till arbete under och efter avslutad idrottskarriär - och deras psykiska välbefinnande och anpassning kring avslutet på karriären. Studien var avgränsad till sporten bandy och gjord i en svensk småstad där bandy är den största på orten. Studien gjordes med intervjuer, antingen ansikte mot ansikte eller per telefon. Resultatet visade att samtliga upplevde att de hade haft stor hjälp av sin organisation/klubb att hitta jobb, och hade jobbat större delen under sina aktiva idrottskarriärer. Samtliga hade heltidsanställningar när intervjuerna gjordes.
En visualiseringsbaserad interventions inverkan på upplevd stress: en studie med kampsportare
Syftet med studien var att undersöka om visualiseringsträning kan minska nivån av upplevd stress hos kampsportare. I studien deltog 27 atleter (16-41 år) som var medlemmar i en utvald kampsportsförening lokaliserad i sydvästra Sverige. Deltagarna randomiserades in i en experimentgrupp och en kontrollgrupp där experimentgruppen erbjöds att vid tre tillfällen delta i visualiseringsträning. Det instrument som tillämpades i denna studie var K10 testet av Kessler et al. (2002) som mäter stressupplevelsen hos individer sett ur ett generellt hälsoperspektiv.
Anställdas motivation att leva upp till varumärkeslöftet : En beskrivande studie som systematiserar hur anställda blir motiverade att leva upp till varumärkesöftet
Problemformulering Den befintliga forskningen om vad som motiverar anställda att leva upp till varumärkeslöftet är ostrukturerad. Forskare använder olika nämnare för att beskriva vad som motiverar anställda men det saknas forskning som sammanställer och ger en strukturerad bild av ämnet. Därför är det nödvändigt att systematisera nämnarna för att strukturera den befintliga forskningen.Syfte Syftet med studien är att systematisera de nämnare som driver anställdas motivation att leva upp till varumärkeslöftet.Forskningsfråga Hur kan nämnarna som driver anställdas motivation att leva upp till varumärkeslöftet systematiseras?Metod Studien består av en tvärsnittsstudie av anställdas motivation att leva upp till varumärkeslöftet. Det genomfördes en kvantitativ undersökningsmetod där kvantifierbar data samlades in med hjälp av enkäter.Slutsats För att strukturera befintlig forskning framkom det att nämnarna kunde systematiseras till de fyra faktorerna självständighet, delaktighet, ledarskap och bekräftelse.
"Men en sak är säker, tiggare berör" : Konstruktionen av tiggeri och tiggare i dagspress
The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.
En gång missbrukare, alltid missbrukare? : En studie om före detta drogmissbrukares upplevelser av stigma
The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.
Träning och kost på ett idrottsgymnasium -En explorativ undersökning som handlar om sambandet mellan kost och träning på ett ishockeygymnasium : Exercise and nutrition at a sportsgymnasium -An explorative survey of the relation between exercise and nutrit
This is an examination report in physical education. It focuses on the relation between excercise and nutrition and how this relation works in an icehockeygymnasium in a midsized city in Sweden. The training ratio for the students are 11-12 times a week which indirectly means that the nutricion is very important to them so that they have the strength to manage both training and school. In this examination report you can read about how the food is composed and how many meals the students are offered through their education program. The persons that I´ve interviewed are the head coach, the president of the school restaurant and three students.The students have practise in the noon two times a week, on Tuesdays and Thursdays.
LEDARSKAP OCH PERSONLIGHET INOM IDROTTEN : Prefererat ledarskap i relation tillpersonlighet hos lagidrottare på elitjuniornivå
Syftet med studien var att studera sambandet mellan elitjuniorers ledarskapspreferenser och deras personlighet. Urvalsgruppen bestod av 167 elitjuniorer, i åldrarna 16-20 år (M=17,29). Försökspersonerna var av både manligt (116 st) och kvinnligt (51 st) kön, vilka var aktiva inom interaktiva bollsporter. Deltagarna fick svara på tre olika frågeformulär (1) Demografisk fakta (2) Leadership Scale for Sports (LSS) (3) NEO Five-Factor Inventory (NEO-FFI). Efterföljande korrelationsanalyser visade signifikanta samband mellan Extraversion, Demokratiskt ledarbeteende och Positiv Feedback, samt mellan Neuroticism och Socialt stödjande ledarbeteende.
Användarinvolvering i produktutveckling på små sportföretag
Small!size!enterprises!within!the!outdoor!industry!seldom!use!a!structured!process!or!method!when!involving!users!in!product!development.!One!reason!for!this!is!that!many!structured!development!processes!are!designed!for!large!companies!with!very!different!resources.!When!involving!users!in!product!development!processes,!the!most!common!user! is! an! elite! athlete.! She! or! he! often! has! different! requirements! than! the! regular!consumer!and!in!the!customers?!point!of!view;!this!leads!to!nonCmaximized!developed!products.!!The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies!based! on! the! Sister! Kenny! Research! Center! Innovation! Handbook,! a! product!development!process,!which!itself!is!based!on!a!phaseCgate!model.!The!process!focuses!on!the!user!category!enthusiastic!amateurs,!since!this!is!what!companies!in!the!industry!require.!The!process!also! focuses!on!how!and!where! small!outdoor! companies! should!involve!users!and!give!recommendations!on!how!many!users!that!should!be!involved!in!a! product! development! process,! different! from! what! the! theory! recommend.! The!process! also! builds! on! that! ideas! should! come! from! the! users! first,! and! then! being!further!developed!by!the!company's!product!developers.!The!degree!of!communication!between!users!and!the!company!is!shown!and!the!report!clarifies!the!user!involvement!intensity!in!product!development!processes.!!The!involvement!process!that!has!been!developed!has!also!been!summarized!in!a!guide!that! can!be!used!by! a! company!on! a!daily!basis.!This! contains! information!on,! among!other!things,!how!users!are!selected!and!how!to!plan!a!workshop.!!! !.
The Scientific Coach - Idrottsforskning i tränares vardag
Previous research has established coaches' important role in developing elite athletes (Durand, Bush, Thomson & Salmela 1996). Athlete enhancement and assisting athletes achieve ?peak performance? has been a major objective for elite coaches as well as sports scientists (Williams & Kendall, 2007) Despite this common goal, research also question whether sports scientists and the research they pursue really effects coaches knowledge and constitute a foundation for today and tomorrows athletic performances (Bishop 2008). This study examined elite coaches? needs and use of sport science research as well as the interaction between elite coaches and sport scientists. Following interviews of ten elite coaches, content analysis revealed that sport science is both a formal and informal resource of knowledge for coaches. Development of athletes is seen as the main objective of research retrieval and personal and/or direct contact with the sport scientist is considered to be the best way to assemble.
Topprestation
To achieve peak performance as a young elite athlete, there are many psychological andphysical factors that have impact on human?s performance. Factors that affect theperformance interplay and interact must work to maintain ability to perform at its peak.The purpose of this study is to examine the factors that contribute to peak performance.Data collection method of the study has been done with a questionnaire, addressed toyoung elite athletes on a secondary school. It was 87 respondents who participated onvoluntary and anonymously conditions. The respondents consisted of men and womenbetween 16 and 19 years old.
Utforskandet av relationen mellan idrottsrelaterad utbrändhet och tränare- aktiv relationen bland idrottsgymnasieelever
Att samtidigt göra en satsning på sin idrott och skolan ställer krav på individen. Dessa krav kan leda till idrottsrelaterad utbrändhet. Att hitta faktorer som påverkar idrottsrelaterad utbrändhet är viktigt för att kunna förebygga och förhindra problemet. Många olika faktorer har visat sig påverka och en faktor som behöver undersökas noggrannare är den sociala faktorn. En sådan social faktor är tränare- aktiv relationen.
Fysträning för ishockeyspelare
To become a successful athlete requires several different components in which one of themost significant is the ability to develop their own physical strenght. What weight exercises has the best transfer effects for skating?Participants in the study were 20 male senior hockey players from Div. II in the Västra Gö- talands Regionen in which all participants had at least 10 years of hockey experience.Test subjects had to perform a five-minute individual warm up followed by an opportunity to familiarize with the upcoming exercise. The first on-ice test was a 35 meters sprint test and the second test was an S-cornering agility test.