85 uppsatser · sida 3 av 6
Telias hantering av den ökande konkurrensen genom förändrade marknadsföringsstrategier
… from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a …
En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
… that companies should place the information about their sponsorship on a strategic place on the site and use the opportunity to sustain the dialogue with the visitor.
Underlag för kommande marknadsföringsinsatser
… proceeded from the assumption that organizational embedded knowledge is a strategic resource that automatically is a source of sustained competitive advantage. In marketing terms we claim that this resource can be considered as a source for finding points-of-difference. However …
Fyra värmländska varumärken och deras koppling till regionen
… essay is to investigate how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies. Countries …
En studie om samarbetet mellan externa designers och deras uppdragsgivare ur designerns perspektiv
Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet …
En fallstudie av hur nationerna i Uppsala bör agera om nationsobligatoriet faller
… marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change.
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
… loyal relationships with their customers. This can be achieved if the right strategic decisions are made. It has been noticed that the Internet seems to make a big difference in the process of communication between companies and their customers.
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… realize the great importance of personal relations and are aware of the strategic procedures needed to create loyalty. They have also successfully created loyal customers. However, this loyalty is directed to individuals instead of companies. The fact that loyalty is directed to …
Inkongruens och kreativitet - ett sätt att komma in?
… that advertisers and creators can and should work with creativity on a more strategic level.
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… for products linked to high risk. The insights gathered from this study have strategic implications with regard to how marketing professionals may use incongruent market communication for different types of products.
a review of brand valuation methods
… the impacts of consumer perceptions and preferences on their response to the marketing activities. The insufficiencies in above mentioned approaches gave way to introducing composite approaches such as economic use and real option approaches. Analysing BE evaluations respect to …
En fallstudie om bilden av Sverige internationellt
… the market and be profitable, they must know their strategy. With the help of strategic planning, companies manages to achieve their overall goals. The purpose of this report is to examine how communication company Visit Sweden and how markets company Stockholm Visitors Board …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… how can we reach them and what do they talk about on Twitter? The daily strategic communication work should be based on the target groups and how to adjust to them on Twitter. It should also be about working with the brand and learn from the stakeholders about your brand …
En kvalitativ studie avhur individer och organisationer hanterar sökandet efter medarbetare/arbetsgivare och hur rekryterare skapar matchning
… provides increased need for temporary employments. To plan and manage the strategic HR operation in the flexible organizations, with more temporary employments and decentralized structures, it has become important to increase factors of control. This generally applies to the …
