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… only two of the communities had such a plan. Our conclusions are that the strategic planning could be better and that library plans are needed. The managers can use more performance measurements and let the staff take part in the planning. By marketing the public library in the …
en studie av PR-byrån Four C och dess kund Akzo Nobel
… emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division. We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies …
… some important considerations i.e. Organisation, Supply Chain, Relations, Marketing and Strategy are identified and evaluated, as well as the Rich Bitch project.
… acquisition, greenfield investment, licensing, franchising, joint ventures and strategic alliances. Furthermore we choose two new establishment theories; offer a generally superior product/service and launch a new marketing innovation. On the basis of these relevant theories, a …
… what is selected and offered to the users is also discussed. Six informants in strategic library positions dealing with the digital national- or university library, were interviewed. The answers have been analysed in light of the library&information literature on building and …
En studie av Svenska skidförbundets satsning på ungdomar med invandrarbakgrund
… Dream action Day a good way to reach out to the target group? Method Through a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen …
- en kvalitativ studie av fenomenet modebloggar -
… 30-40 years old, some men are also readers. Fashion blogs can be used as strategic tools in marketing. Key Words: fashion blogs, opinionleader, credibility, Lasswells communicationmodel, fashionindustry, consumption
… undersöker två IP-telefonioperatör. Teori: Teorin tar sin utgångspunkt i Strategic Marketing Plan, Innovation Ecosystem, Generative Relation's, The Delta Model och hur teknologier blir marknaden's standard. Empiri: Det empiriska materialet är insamlat genom intervjuer med …
om konsten att locka folk till svenska dykvatten
… might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of …
En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.
… have interviewed both types of organisations and our respondents have leading strategic position in their organisations. Our research highlights important differences between private and public organisations in matter of tactics in market communication. In conclusion the result …
En kvalitativ studie av reklambilder och konstverk
… have been used as comparative material. The advertising images have been strategically selected, however they are modern and aestetically appealing. A number of questions have been formulated wich is the basis of the analys. Main results: Primarily the study found that art has …
… there is an increased need for fashion chains to get to know their marketsand strategically meet the challenge to win the consumers attention.We have chosen in our study to research, describe and analyze what the main differencesbetween the clothing markets affecting a Lindex …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive. The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish …
<em>En studie över användningen av SEO, PPC och sociala </em><em>medier som strategiska kommunikationsverktyg i svenska </em><em>företag</em>
Syftet med arbetet var att undersöka hur lärare och elever interagerar med varandra och hur det naturvetenskapliga innehållet presenteras och kommuniceras under en naturvetenskaplig lektion på gymnasiet. Studien ingår i det nordiska forskningsprojektet Explora som arbetar med …
en analys av (s) och (fp):s ställningstagande till Gy2011 och den nya sex-gradiga betygsskalan
… and Folkpartiet (p) - The Liberal Party - has taken position ideologically or strategically to the new sex-degree grading scale. The theory section describes the concepts of ideology and strategy. Despite the talk of the death of the ideologies, this don't need to be the case …
