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… how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target …
En fallstudie av reklambyråer
… agencies are flat organizations with creative personnel, but with no real strategic tools. It is hard to use strategies when it comes to tailor made solutions that advertising agencies offer. An agency’s task is not to define a customers? needs, but to meet those needs. We have …
en studie om kunders imageuppfattning av svenska möbelproducenter
… a case study and a survey have been carried out. The study compares the strategic marketing works between producers who have own concept stores and those who uses retailers. In addition to this the customer’s image perception has also been examined. The theories are based on …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
… has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love. This report shows that indirectly, it …
Folkbiblioteks marknadsföring till pojkar i högstadieåldern
… data. The results from the study include that noneof the libraries have strategic plans for their marketing andthat the librarians do not seem to have adopted the view ofrelationship marketing. The results also indicate a differencein the professional roles, where the youth …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
… refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship …
tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
… and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether …
A potent mix or recipe for disaster? A case study of the music industry
… facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level. Both the positive and negative aspect of the Internet and digitalization is discussed. Additionally, the possibilities for the industry to create value and …
En studie av en marknadsföringsstrategi
… common that the companies consider their trademark has become a very important strategic competition means. A strong trademark gives competitor advantages and more loyal customers, and this has led to more efficient ways for companies to find methods to create value around their …
En fallstudie av varumärket Hollister
… how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in …
en fallstudie om ideella <br /> hjälporganisationers kartläggning av givare och deras motiv
… how a Swedish non-profit organization applies this in the daily work. In its strategic marketing the organization actively use marketing surveys in different forms. By employing an analyst Church of Sweden Aid has a possibility to make another step forward in order to understand …
En möjlighet till införandet av en ny affärsmodell?
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the …
… respondents was 69 students. The study is based in the theories of marketing, strategic communications and web 2.0. The results of the survey show that there are differences of opinion on how the setting is to Like, share and comment contests on Facebook. The companies have a …
… constitute an in-depth knowledge about commercialization of golf, and also a strategic starting point for executives within the sport - making it possible to strategically position the golf club.
… loyal relationships with their customers. This can be achieved if the right strategic decisions are made. The methods that we have chosen to serve our purpose are by interviews with these two real estate agents and by surveys among customers of the agencies. This essay puts its …
