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… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
… is that event marketing is a well used marketing method where the company strategically has analyzed their target market to aim their efforts at the right consumers. The current recession has made the competition on the market keen. Because of this it is more important now than …
… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
Six case studies of Event Marketing as a promotional tool
Problem statement: In what ways do companies work strategically with event marketing? To answer the problem statement, the following research questions help us gain the necessary understandings: What role does event marketing play in a company’s marketing mix?What are the …
Social Media Marketing
… within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media …
hur kommuner använder sig av livsstilsmarknadsföring och platsmarknadsföring som differentieringsmetoder
… been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice. The two municipalities have also worked at various levels in terms of the audiences they deliberately tried …
… library in the school world and discuss the results with the help of Kotler’s Strategic Marketing Planning Process (SMPP) and Elliott de Sáez applications of Kotler’s theories in the library field. My empirical data consists of seven qualitative semi-structured interviews with …
En studie av HusmanHagbergs relationsmarknadsföring
… work with their marketing in diverse ways. This result in a gap between the strategic plan that the marketing function at the head office provides and the actual marketing activities that the different offices use on a day to day basis. Keywords: Relationship marketing, ”rarely …
… how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media. This purpose served to answer our research question: How can …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the …
svensk hindersport ur ett strategiskt marknadsföringsperspektiv
… To find the potential of Sweden’s jump racing Täby Galopp is studied from a "Strategic Market Management perspective". This methodology implicates a use of the four dimensions that are important factors for the creating of a business strategy: product-market investment strategy …
… for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering …
