Uppsatser om strategic marketing
85 uppsatser · sida 4 av 6
- En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet
C-uppsats · Karlstads universitet
… the products of the company.The interviews have also given me insights in that strategic planning for communication and marketing on the Internet, do not is a matter of course for business to business companies. Maybe the most important results of this study are that the …
Magisteruppsats · Linköpings universitet
… purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies. Delimitations: This thesis is limited to small manufactoring …
Thules Informationsförsörjning och omvärldsanalys
Magisteruppsats · Lunds universitet
… conditions in a well functioning environmental scanning and how companies strategically can go about to achieve this. In order to highlight and specify how these factors can be applied on a specific company Thule has been our focal point. Thule. In order to achieve this, we have …
Kandidatuppsats · Mälardalens högskola
ABSTRACT Title: Senses strategic importance to the customer experience in dressing room Authors: Anna Andersson & Alexandra Lundqvist Tutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus University Subject: Bachelor thesis 15 hp …
Kandidatuppsats · Karlstads universitet
ABSTRACT Title: Senses strategic importance to the customer experience in dressing room Authors: Anna Andersson & Alexandra Lundqvist Tutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus University Subject: Bachelor thesis 15 hp …
Kandidatuppsats · Linnéuniversitetet
ABSTRACT Title: Senses strategic importance to the customer experience in dressing room Authors: Anna Andersson & Alexandra Lundqvist Tutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus University Subject: Bachelor thesis 15 hp …
D-uppsats · Handelshögskolan i Stockholm
This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special …
- En fallstudie på Nyby Torshälla Ridklubb
Kandidatuppsats · Mälardalens högskola
… small service companies, in a business to consumer market on a local basis, strategically can work with their customer care. Method: The study was qualitative in its nature and was based on an inductive approach. The primary data has been collected through personal interviews …
D-uppsats · Högskolan i Borås · 2007
… strategies. Three main areas were identified: environmental issues, strategic focus and strategy formation. The literature study identified different areas that are involved in creating a digital repository. These are administrative factors, technical aspects, content …
Om världsmedborgarskap som pedagogiskt ideal
Examensarbete, avancerad nivå · Södertörns högskola
… the market and be profitable, they must know their strategy. With the help of strategic planning, companies manages to achieve their overall goals. The purpose of this report is to examine how communication company Visit Sweden and how markets company Stockholm Visitors Board …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
Kandidatuppsats · Linnéuniversitetet
The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today’s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed …
En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknadsföringsperspektiv.
Kandidatuppsats · Umeå universitet
Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol …
Masteruppsats · Högskolan i Borås · 2012
… library staff and managers in both countries. Inaddition to these interviews strategic plans have also beenanalysed. The result from the study shows that whilst there aresome differences between the two university libraries there arealso similarities, which indicates that it is …
En fallstudie av en landsbygdskommuns strategier f?r att hantera en ?ldrande befolkning
Kandidatuppsats · G?teborgs universitet · 2026
… plan long-term. At the same time, increasing welfare places greater demands on strategic planning and a sustainable supply of skills.
Examensarbete, grundnivå · Linköpings universitet
Denna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma …