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… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
… respondents was 69 students. The study is based in the theories of marketing, strategic communications and web 2.0. The results of the survey show that there are differences of opinion on how the setting is to Like, share and comment contests on Facebook. The companies have a …
Fallstudie Vägverket
… and their knowledge of the improvement system, as well as the lack of strategic focus on improvements in the Road Administration, and that the improvements have not yet had effect on the strategic goals. The results indicate that the Road Administration has not succeeded in …
En fallstudie av Kalmar kommuns arbete med PR och News Management mot lokala medier
… This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the …
En implementeringsstudie av Plan D som i demokrati,dialog och debatt
… took a new approach to communications policy to reach out to the citizens. The strategic document "Plan D for Democracy, Dialogue and Debate" was accompanied by two other documents, and the three of them were the core of this policy. Both democracy and communications work means …
Social Media Marketing
… within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media …
en utredning av WeActivists strategiska funktion inom WeSC
ABSTRACT Title: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC. Number of pages: 69 Authors: Frida Leijonborg, Nils Lindström Tutor: Jessica Gustafsson Course: Media and communication studies C Period: Second term 2013 University: Division of …
En kvalitativ förstudie i hur Familjehemscentrum kan nå blivande familjehem
… thesis will examine which families are targeted by Familjehemscentrums present communication, which families they should target in thefuture and also the best way to do that. In order to answer these questions a number of interviews were conducted. The first interview was a …
… toinvestigate how the middle managers at Southern Älvsborg Hospital experience strategic internal communication andfurther how they communicate with their co-workers.Through a case study approach, the case being the communication of the hospitals research strategy, I conducted …
En fallstudie av de drabbade kommunernas kriskommunikation i samband med branden i Västmanland
… to cater to the public’s needs. Rumors have always been a part of crisis communication but has with today’s technologies assumed a digital form which means that they can spread to a wider group of people. The digital and social media constituted of an essential tool for the …
… purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies. Delimitations: This thesis is limited to small manufactoring …
Sammanfattning Titel: Challenging Strategic Change in a Multinational Company - A Master Thesis Evaluating the Implementation Process of a New Corporate Strategy Författare: Malin Kruse, Technology Management och Ekonomprogrammet, Lunds Universitet Annika Nilsson, Technology …
en kartläggning av fältet
… The acquisition, organization and storage of information in combination with a strategic use, is today an important factor for a successful organisation in any sector of our society.In this Master thesis I have studied how an organisation such as The Confederation of Swedish …
