148 uppsatser · sida 4 av 10
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies. Countries …
… on the Swedish market. How does it work with the product launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in …
En kvalitativ undersökning om skillnader och likheter i kommunikationen mellan ett kommunalt och privat bolag
… of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication …
/ TODAY AND TOMORROW - A study of the internal communication in an organization.
… created and decisions are made on an overarching level. It is important with a strategic plan for the processes of goal steering on every level. If this strategy is going to be useful it is important that both goals and visions are communicated more openly in the whole …
Inkongruens och kreativitet - ett sätt att komma in?
… that advertisers and creators can and should work with creativity on a more strategic level.
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… how can we reach them and what do they talk about on Twitter? The daily strategic communication work should be based on the target groups and how to adjust to them on Twitter. It should also be about working with the brand and learn from the stakeholders about your brand …
… Dominos Pizza is one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the …
En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen
The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in …
… ” En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research blogs ” A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of …
Vilka mål har myndigheterna med sitt användande av sociala medier samt hur mäter myndigheterna effekten av sitt arbete?
… of this study showed that the authorities are capable of setting goals and strategic plans for how they want to achieve their targets, however all the authorities showed big gaps in knowledge when it came to measuring the impact that social media actually generates. The authors …
… thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what …
… thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what …
En kvalitativ studie av Trängregementets internkommunikation i Skövde
… office, officers and soldiers were accomplished. The interviews? represented a strategic choice, where knowledge of the environment and business were known before the interview took part. The interview questions were divided into three different themes, formal communication …
varumärkesarbete i svenska statliga bolag
… the brand has for the last twenty years evolved into something great strategic importance for the business, including the business-to-businesses (B2B). This change has also had implications on how Sweden’s government owned companies work. The studied governments owned companies …
-En empirisk studie om IT-outsourcingrelationer och påverkande faktorer
… Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement. IT is now the most common activity companies choose to outsource and the objectives are mainly related to costs but IT-outsourcing projects …
