148 uppsatser · sida 3 av 10
Centrala val att uppmärksamma
… decisions of the associated functionality on their own. At the same time the strategic opportunities that the intranet could bring get lost somewhere along the way. This means that problems regarding the strategic use of an intranet becomes apparent and may result in loss of …
Kommunikation inom den moderna politiken
… reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust.
En möjlighet till införandet av en ny affärsmodell?
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the …
… public organizations. (Melin,1999) The study shows there is a general lack of strategic communication and strategic brand management in the Swedish local rescue services. Lack of competition and an already well-known brand are two possible explanations. There is a need of more …
En studie av Sandvik Coromants försörjning av stål
… purchasing function will manage both the operative part of buying but also the strategic planning in order to match the requirements to the production. The report aims to give suggestions to improvement areas within the buying of steel. Subjects covered are order procedures …
På uppdrag av Dohi Sweden
… were analyzed on the basis of carefully selected theories in the field of strategic communication. Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating …
En studie om samarbetet mellan externa designers och deras uppdragsgivare ur designerns perspektiv
Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet …
? En studie av hur Moderaterna och Socialdemokraterna ska nå de unga väljarna i valet2010Författare
… electoral campaigns.Keywords: Electoral campaign, social media, young voters, strategic commnunication,Moderaterna, Socialdemokraterna
En fallstudie av myndigheters, företags och idéburna organisationers proaktiva kriskommunikationsarbete i sociala medier
… interviews were analyzed based on selected theories and previous research in strategic crisis communications, where issues management and crisis communication plans have a significant role. Also research on the pros and cons of social media and crisis communications channels …
- En kvalitativ studie av Svenska Röda Korsets lokala kommunikationsstrategier och relationen till det globala
… This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… for products linked to high risk. The insights gathered from this study have strategic implications with regard to how marketing professionals may use incongruent market communication for different types of products.
Hur kommunikation och anpassning av CSR skapar värde
… Purpose: The purpose of this thesis is to study how Swedish companies strategically adapt their CSR initiatives and CSR communication to create value. Method: In order to answer the purpose of the thesis a qualitative method has been used. Interviews were conducted with CSR …
… why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management. For the most part, it is about developing strategies for management to …
… showed that the support the communicators provide their coworkers is both strategic and operational and that the communicators often act as mentors for coworkers as well as managers. However, only a few of the communicators are used as educators in their organizations. Also, few …
-en kvalitativ intervjustudie om svenska klädföretags CSR-kommunikation
… The purpose of this study is to identify how Swedish clothing companies strategically communicate CSR ? the issue being that CSR communication is frequently scrutinized and criticized. This is examined using semi-structured interviews with six company representatives. The result …
