148 uppsatser · sida 2 av 10
drivkrafter och mervärden för miljökommunikation
… companies express an interest for it and they lack in their identification of strategic stakeholders. The future benefits for the companies lie in that the companies have a need to improve their environmental communication to receive economic profits. The companies can reduce …
en fallstudie av kommunikationsprocessen mellan ledning, anställda och säljbolag på Alfa Laval AB
… communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability. The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies. In order to …
En komparativ fallstudie av tre museers externa kommunikation
… aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers …
Om strategisk kommunikation och förankringsmetodik i ett mångkulturellt samhälle
… announced publically. The purpose of this thesis was to present strategy for communication in order to gain approval for the new concert and conference center from the inhabitants inMalmö and to incorporate the use of it in their everyday life. Material from the receiver’s as …
Svensk företagsetablering i Ryssland ur ett interkulturellt- och strategiskt perspektiv.
… cultures and therefore intercultural communication occurs. Intercultural and strategic communication is significant to accomplish successful establishments and effective communication for companies. The export from Sweden abroad increases every single year and today there are …
… and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for …
En fallstudie av hur nationerna i Uppsala bör agera om nationsobligatoriet faller
… marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change.
En fallstudie av journalisters och kommunikatörers resonemang kring pressmeddelandens funktion
… and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what is published on the news. With a background in …
En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014
… thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what …
Abstract Title: Strategic Communication within franchising, a case study of Gallerix Number of pages: 60 (65 with enclosures) Author: Charlotta Babington Thorszelius Course: Media and Communication D Period: Spring 2008 University: Division of Media and Communication, Department …
En netnografisk studie av politisk kommunikation i de sociala medierna
… paper has also shown an indication of the potential of social media in use of strategic political communication, in which different channels serve with different purposes. Our research has also shown that in this specific case social media can decrease the communicative distance …
- En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet
… the products of the company.The interviews have also given me insights in that strategic planning for communication and marketing on the Internet, do not is a matter of course for business to business companies. Maybe the most important results of this study are that the …
En kvantitativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier
… Keywords: social media, crisis communications, crisis management, SJ AB, strategic communication, relationship building
om konsten att locka folk till svenska dykvatten
… might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of …
En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.
… have interviewed both types of organisations and our respondents have leading strategic position in their organisations. Our research highlights important differences between private and public organisations in matter of tactics in market communication. In conclusion the result …
