325 uppsatser · sida 9 av 22
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
… been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The …
en fallstudie av upplevelsekonsumtion!
… For basis of the analysis was theories used about global factories and service marketing, which mean global guard, supplies and internal- and external marketing. The conclusion tells that there are over all success variables in centre of experience. Those variables are …
En studie i hur företag använder sig av kända personer i sin marknadsföring
The market of today consist of products/services who resemble each other, the differences are small. Their for it’s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in …
Varumärket som ett strategiskt verktyg
… have chosen to complete eight interviews, of whom six respondents representing Service firms. To get a more general and additional insight of this phenomen we have chosen to interview two consultants with professional knowledge in traditional marketing and employer branding. The …
The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance …
En komparativ studie mellan marknadsförares och industridesigners arbetsmetodik vid produktutveckling
… till att ställa dessa likheter och skillnader i kontrast till tre teorier: Marketing Research Process, Design Thinking samt Empathic Design. Tre intervjuer genomfördes med tre olika företag: ett industridesignföretag, ett marknadsundersökningsföretag samt ett …
En studie om små och medelstora företag i den svenska modebranschen
… Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain. Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each …
Children's Need In Focus (BBIC) is a processing and documentation system used in child welfare cases to investigate, plan and monitor interventions. The BBIC has had a breakthrough in Sweden and out of the country's 290 municipalities, there are 284 that use the system daily as …
<em>En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv.</em>
… the three dominating trends are; friends, social media and streaming services. The traditional media channels such as TV and radio are losing power compared to earlier generations but are still vital for music marketing when working in symbiosis with positive audience response …
En kvalitativ studie avhur individer och organisationer hanterar sökandet efter medarbetare/arbetsgivare och hur rekryterare skapar matchning
… parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor …
Hur bankerna ska klara en högre konsumentrörlighet
… activities of their respective banks and have little knowledge about their services and the banking sector as a whole. The customers stay with their current banks because they find it tedious to make a switch when there is little to no gain for doing so. Customers use online …
Designfaktorer som påverkar valet av tjänsteföretag.
… by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to …
Bibliotekens tillgänglighet för funktionshindrade barn och ungdomar
… range of media look like to the disabled children and young people?? Which services do the libraries offer to the disabled children and young people?? How is the physical environment designed for the disabled persons at the libraries?? How does the library inform about their …
… information on the e-mail. The goal of this work was to develop a Web service that could easily send e-mail to many receivers, just as easily be able to view statistics on how mailing has gone. The first step was to do a literature review to get a good picture of available …
När kunden själv får välja
… aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and …
