Uppsatser om service marketing

325 uppsatser · sida 10 av 22

Nelson Garden AB

analys och förslag baserat på Service Management Systemet

Examensarbete · SLU

Title: Nelson Garden AB ? Analysis and recommendations based upon the Service Management System Course: Business Leadership within horticulture and agriculture. Author: Annika Kirilov Tutor: Carl-Johan Asplund Examiner: Anders Kristoffersson, lecturer within business economics …

Värdet av en Virtuell Relation

Aktivitet i förhållande till kontext ? Spotify ur ett praktikperspektiv

Kandidatuppsats · Södertörns högskola

… given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective …

Vilka behov av mertjänster har Areals fastighetsköpare?

Kandidatuppsats · SLU

… for real estate brokerage of agricultural properties and related additional services. The purpose of this report is to give a better picture of the needs for additional services of property purchasers of Areal. Add-on services are the type of counseling you may need to achieve …

EC Legal Regulation of the Insurance Market; Challenges of Integration

Magisteruppsats · Lunds universitet

… EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible …

®-symbolen

Klargörande om registrerat varumärke

Kandidatuppsats · Karlstads universitet

… distinguishing marks that are used by companies to highlight their goods or services to separate them from other companies. In Sweden, trademarks are protected by a certain Trademark Law called Varumärkeslagen. The law is a result of many years of improvements from earlier …

Skapa och leverera kundvärde i ett teknikkonsultföretag /

Magisteruppsats · Blekinge Tekniska Högskola

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy …

Paketering av digital musik

Intervjuer med nyckelpersoner inom digital musik i Sverige

D-uppsats · Handelshögskolan i Stockholm

… concept of marketing that has specific implications depending on which good or service that is being packaged. Packaging occurs at different levels in the production chain. Results point to the fact that packaging is becoming more and more important as the market for digital …

Varumärkesexponering i televisionen

- en jämförelse mellan SVT och TV4 2003 och 2006

Kandidatuppsats · Uppsala universitet

… this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political …

Katt och hund ska bli vår kund!

En studie om Cura apotekets ambition att bli husdjursägarnas favoritapotek

Kandidatuppsats · Uppsala universitet

… med Cura apotekets chef för inköp och sortiment presenteras teorier kring The Services Marketing Mix samt kundlojalitet. Med denna bakgrund genomfördes en kvantitativ enkätundersökning med 208 ICA Maxikunder med hund- eller katt. Telefonintervjuer med åtta deltagare från …

Konsten att enas under ett varumärke

Intern varumärkesuppbyggnad på Nordiska Kompaniet

Kandidatuppsats · Södertörns högskola

… brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour. Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must …

EC Legal Regulation of the Insurance Market; Challenges of Integration

D-uppsats · Lunds universitet · 2006

… EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible …

®-symbolen

Klargörande om registrerat varumärke

C-uppsats · Karlstads universitet

… distinguishing marks that are used by companies to highlight their goods or services to separate them from other companies. In Sweden, trademarks are protected by a certain Trademark Law called Varumärkeslagen. The law is a result of many years of improvements from earlier …

Glaset i Centrum

En fallstudie på New Wave Group

C-uppsats · Högskolan i Kalmar

… of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a …