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… have clear formulated marketing strategies, but they all tend to focus on service in the stores and good quality products. A conclusion is that small companies have to focus on a start position in the market which the larger competitors have not notice, or have chosen to ignore …
<em>? En fallstudie på Korsnäs AB</em>
… on the market. But it’s not enough to achieve success with new products and service; it must also be consistent what market wants and preferably something exceptional. The purpose of this study was to determine the factors that are predominantly success factors and how they may …
… the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline …
fallet Mälarlandet
… has grown, and many of these companies have focused their activities around service. The countryside companies meet some difficulties in marketing and communication with other entrepreneurs. A network with service based companies in the countryside could help the individual …
… Marketing and use of the Internet for information search for products and services are two key concepts in this study. To be able to perform the study, a telephone survey was made to find out what estate owners want and what they are missing on a forest site. The survey can be …
-The paradox of service quality assurance in Sharing Economy businesses
… connected to an ever-changing network. People now share and exchange services and products from each other. Sharing Economy businesses (SE businesses) enables this by facilitating the meeting and transaction, while at the same time capitalizing on it. What most established …
… Sweden. Keywords: SAS Braathens, mergers and acquisitions, employee behaviour, service quality, internal branding. Thesis purpose: The objective of this master thesis is to analyse employee behaviour in mergers and acquisitions in order to understand how opposing values might …
… literature. I also explore what methods can be used for mak-ing the library service towards the deaf group more customer centered and service oriented.The lack of sign language knowledge among the library personnel can lead to communication barriers. I want to illustrate these …
En studie inom marknadsföring utifrån en servicecentrerad logik.
… Senare forskning har visat på klassificeringens irrelevans och presenterat en servicecentrerad logik, där erbjudandet i sig spelar roll för värdet. Filosofin låter varor och tjänster konvergera och ser till icke greppbara aspekter som relationer, dynamik, utbyte och kompetenser …
En kvantitativ studie om studenters attityder gentemot att public service utför marknadskommunikation
… and media convergence has increased, which has made the market for public service- medias more competitive. Perhaps this is why public service has chosen to communicate with recipients outside their own channels. The purpose of this quantitative study is to find out how students …
En fallstudie med fokus på framställning och slutgiltigt värde
… about implementing game elements into non-game contexts. For example exercise services as Runkeeper and Nike Plus who both are available on android and iOS platforms. This study is mainly about the potential value of gamified systems and services for companies and its users and …
… seems to hold a prosperous outcome for this kind of alternative information service. The information broker has many definitions but can generally be described as an intermediary between information sources and users. The Swedish market for this kind of information professionals …
… of libraries are to a large extent their public face and to help market their services, the web sites must have interesting and regularly renewed content. They must also be visually attractive and easily used, and thus be well structured and have a well functioning navigational …
… themselves. The marketing is however not so much about selling the auditing service itself, but about distinguishing the firm in relation to other firms of accountants. This study’s purpose has been to explain what dominates the choice of accounting firm. Our study was based on …
… crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and …
