325 uppsatser · sida 11 av 22
med en historisk tillbakablick
… that the needs of Braille users are satisfied? Is it possible to make the service better in the future for Braille users and in that case, how? The study is based upon interviews with five persons, who have defective vision and read Braille. I have also interviewed two employees …
En studie av tre ONOFF-butiker
… vid olika butiker inom ONOFF. Kunderna på ONOFF i Kungens Kurva anser att bra service är den viktigaste faktorn vid köp av elektronik pryl, därefter kommer kvalité och sedan kompetent personal när det rör faktorer som styr kund till köp i Kungens Kurva. Även på ONOFF Hötorget …
ett sätt att kommunicera varumärkesidentitet?
… of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers …
… see the potential of the website as a marketing device by use of its increased service possibilities and target group adaptation. Our study gives that libraries are inefficient in the way they address their target groups. A number of the target groups mentioned in the Libraries …
… kind of moco. The strength for this moco are god quality and the dealers god service support. The most important weakness about this moco are that the machine came out late on the market, compared to other mocos on the market. I think it´s important the have in mind that the …
… cultural activities for disabled people, ticket purchase, validation of services and communication between theatre companies and people with deafness and hearing impairment. The results of the study can also be of use in other cultural areas.
vackrare infart till Vilhelmina
… many inhabitants travel long distances to work, shopping and municipality services. The Vilhelmina area was first populated by nomads coming from the west following the melting ice cap. Eventually, people became less nomadic and started to use reindeers for their food and means …
Platsmarknadsföring av Nyköping
… central. Ett vikande befolkningsunderlag hotar både kommersiell och offentlig service, med risk för allt lägre attraktionskraft. De prognoser som gjorts över befolkningsutvecklingen pekar på att dessa obalanser med all sannolikhet kommer att förstärkas. Befolkning och …
… on social interaction, as well as on Christian Grönroos? theory on quality of service and marketing. We use the following questions: How do library staff view the personal encounter? How do library visitors view the personal encounter? How does the library staff’s treatment …
Problem: Den svenska bankmarknaden befinner sig under förändring. Och i takt med att världen med hjälp av tekniska innovationer blir mindre, blir det också lättare för globala storföretag att etablera sig på nya marknader. Konkurrensen tenderar att öka bland Sveriges banker och …
… lies in being close to the members as well in their individually oriented service offering that acts as a base for the brand. Therefore, the study illustrates that the brand functions as a relationship builder and meaning creating device. Finally, at this point of Unionen’s …
? En studie av generationerna Y samt 55 plus
… to great extent use, stores and employees which are regarded as competent and service-minded. In conclusion, generation Y could to a high degree be considered as emotional when choosing products but rational in their choice of distribution channel. 55 plus, on the other hand, is …
Bakgrund: Friskis&Svettis (F&S) förslog olika uppsatsämnen till studenter som läser ekonomprogrammet på Högskolan i Gävle. Eftersom att jag motionerar mycket och är intresserad av marknadsföring bestämde jag mig att skriva om barfotamarknadsföring på F&S i Gävle. Syfte: Syftet …
En fallstudie av företagsidentiteten på Academic Work
… and Schultz. Organizational Identity Construction Model by Lane and Scott, and Service marketing model by Grönroos. Empirical findings: The empirical section contains a summary of the conducted interviews as well as a compilation of the poll. Analysis & Result: The study shows …
… Hegestrand, Jonna Olandersson and Anna Sjödahl Advisor: Leif Rytting Course: Marketing C, 61 ” 90 ECTS Purpose Our purpose is to analyze and clarify how a number of shops work to influence their customers” in-store buying behaviour. We would also like to analyze and reflect on …
