325 uppsatser · sida 7 av 22
Relationsmarknadsföring
… transition towards customer relationship management. Considering that their servicescape only exists on the virtual platform were no physical encounters occur. This became possible because we used a qualitative method approach, we interviewed corporations within the e-commerce …
en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB
… måste företaget upprätthålla sina imageskapande idéer genom att behålla bra service och erbjuda den kvalité som kunderna efterfrågar.
… are channeled into both conscious and unconscious expectations of a product or service. Consumers today are very aware and remain actively updated while they are seldom loyal. As a result, it is very important to fill the brand with positive associations and trust. Today it is …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
… Sweden use social media as a supplement to tradition marketing and consumer service. We have been able to discern certain awareness in our respondents of the fact that companies are increasingly encroaching on their consumers' private spaces, which may affect the company's …
En kostnadsnyttoanalys för Sveriges län
… customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones. Communication appears to be a key factor for an organization that has applied …
En designpedagogisk undersökning om barn och normer
… customer relationships. Relationship marketing is extra profitable for services such as tourism, and social media provide suitable formats for e-WOM, one of the most trusted sources for information before traveling. The five NTO examined here are using various social media. All …
en studie av personalens uppfattningar
… customer relationships. Relationship marketing is extra profitable for services such as tourism, and social media provide suitable formats for e-WOM, one of the most trusted sources for information before traveling. The five NTO examined here are using various social media. All …
Nationella turistorganisationers användning av sociala medier
… customer relationships. Relationship marketing is extra profitable for services such as tourism, and social media provide suitable formats for e-WOM, one of the most trusted sources for information before traveling. The five NTO examined here are using various social media. All …
… their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson’s …
… website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community’s demands on the public li-brary being described in the governing document? How is the public library’s response to the demands of the local …
… normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds. Purpose: To increase the …
strävan efter ett gemensamt ledmotiv
Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this …
Aim: This paper aims to produce a serviced office concept adjusted to Statens fastighetsverk. The concept will make SFV:s properties more attractive for renting. Method: Information has been collected from interviews with 13 different serviced office companies, one serviced …
The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential …
