325 uppsatser · sida 1 av 22
En fallstudie om Skanska
… topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented. The three sections are ultimatley supposed to establish a part of the entirety of Event Marketing. This essay is a commission from the building company Skanska in …
En studie om Event Marketing
… of them sells hair care products and the other one sells telecommunications services. We also interviewed two different Event Marketing bureaus, Subito and BSP-marketing, to be able to create a deeper understanding of the vast area of Event Marketing. At last we interviewed two …
En studie som presenterar alternativa marknadsföringsåtgärder
… company active in the corporate information industry which also provides a RFQ service. We have also conducted ten structured interviews with companies who have used the services provided by the primary company. Furthermore a content analysis regarding SEO has been completed …
… literacy of librarians. The strategies are marketing mix, event marketing and services marketing. The thesis has two parts and the first is a literature exposition of the marketing and the economic frames, investigations about the role, identity and rank of librarians and the …
En flerfallstudie med fokus på användarna och önskade effekter
… of them sells hair care products and the other one sells telecommunications services. We also interviewed two different Event Marketing bureaus, Subito and BSP-marketing, to be able to create a deeper understanding of the vast area of Event Marketing. At last we interviewed two …
En studie om destinationsmarknadsföring och exportmognad
… which mean that the foreign tourists are subject to varying standards of service. Despite this, the majority displayed an awareness of their role on the destination; that they together with other tourism companies form the "tourist product" that is Stockholm. Nonetheless, more …
… The theories used in this study are destination marketing, internet marketing, services marketing, and entrepreneurs as business owners. This study’s methodology consists of four semi-structured interviews with companies operating in Åre, which is a destination where tourists …
En studie ur ett tidsrelaterat perspektiv
… to describe advertising in relation to other marketing perspectives such as Service Marketing and Management, Relationship Management and CRM. Also we aim to explore the different fields within Internet related marketing such as communities and describe advertising in relation …
Goods-Dominant Logic, Service-Dominant Logic eller något annat?
… older Goods-Dominant Logic of Marketing and Vargos? and Luschs? alternative Service-Dominant Logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn’s philosophy of science. The aim has been to make an analysis about which stage …
The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary …
… to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing …
Social Media Marketing
… of the company study object was based on the sample company’s development of a service centered on social media. Only interviewing individuals working with social media and not consumers, allowed for defining a clear scope for the study and personal interest in the business …
En studie av HusmanHagbergs relationsmarknadsföring
… agent market is especially complicated in many ways. An estate agency is a service company and works as a middleman between a buyer and a seller and therefore has a complicated relationship to its costumers. Further, estate agents work on a so called rarely buying market and …
Vem/Vad/Vilka påverkar?
… goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a …
En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
… We have used a theoretical frame of reference based on relationship marketing, service marketing, brand management and market communication. We compared the literature with the collected empirical data to come up with our own conclusions about local relationship marketing. The …
