325 uppsatser · sida 12 av 22
En jämförelse mellan major- och indiebolag
… development and innovation. As for marketing, indie labels make use of web services such as Myspace and Facebook to a greater extent than major labels. However, the whole industry is heading towards a future where no company really knows how to best market its products.
En jämförande studie mellan tjänstemarknadsteori kontra begravningsbyråers arbetssätt.
Författare: Alexander Falck, Ekonomprogrammet inriktning marknadsföring Sebastian Ivarsson, Enterprise and Business Development Handledare: Kåre Skållerud Examinator: Frederic Bill Titel: Att marknadsföra döden: en jämförande studie mellan tjänstemarknadsteori kontra …
Utvecklingsmodell och strategier för framgångsrika publika webbtjänster
Att utveckla en publik webbtjänst kan tyckas lätt, men att få denna till en framgångsrik och lönsam applikation är en annan sak. Konkurrensen är idag stenhård och en bra applikation är långt ifrån det enda man behöver för att lyckas. Studiens syfte var att kartlägga och öka …
Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare …
En kvalitativ studie av digitala affärsrelationer
… parts of the relationships, rather a free combination of different tools and services.
Rekryterares uppfattning om åttiotalister
… with, both in terms of supply of quality products as well as customer service. For a supermarket to be perceived as warm inviting and welcoming there are many different aspects that come into play. Music is something that has existed for many years and it is something that …
Konsumentpåverkan genom bakgrundsmusik
… with, both in terms of supply of quality products as well as customer service. For a supermarket to be perceived as warm inviting and welcoming there are many different aspects that come into play. Music is something that has existed for many years and it is something that …
En kvalitativ studie om tillämpningen av priming, upplevelserummet och relationsmarknadsföring i fallet HV71
… apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be discerned in the particular case of HV71. The method used is a …
En undersökning om gymnasieskolors marknadsföringsmetoder
I början av 1990-talet så genomförde den borgerliga regeringen friskolereformen vilket in-nebar att det statliga monopolet upplöstes och att fristående skolor kunde konkurrera på samma villkor som kommunala skolor. Detta medförde att det ekonomiska ansvaret för gymnasieskolan …
… If customers are seen and heard, as well as provided with exceptional service, they will become loyal to the companies. This way, any company can maintain a strong and long term relationship with its customers. However, in order to do so, it is essential that a true, responsible …
… in a sponsorship-like manner, supplying the partner companies with music services when marketing their products. The use of music in the partners? marketing strategies has been a way of differentiating them from competitors and creating an increased value for their consumers. In …
En föränddring av varumärkets värde?
… to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the …
… order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the importance of creating andmaintaining relationships. A qualitative approach has been usedthrough the use of …
an exploratory case study
… processing of timber into boards, other independents providing transporting services from interior sites to markets, timber dealers coordinating between different stages plus handling retailing and finally contractors or carpenters engaged in construction or furniture making …
finding new agricultural Business-to-Business partners by evaluating the potential for relationship success
… these two indicators are further decomposed into the sub-indicators Service Benefits, Image Benefits, Flexibility Benefits, Cost Benefits, Shared Values, Communication, and Opportunistic Behavior. By illustrating how a company, in an initial phase may look forward and evaluate …
