325 uppsatser · sida 13 av 22
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… is therefore to compare how these scents affect the customers? behavior in the servicescape. Method: A deductive research strategy with an experimental design. The experiment was performed in Kompaniet in Kalmar. Theory: Our theoretical framework consists of sensory marketing …
En av de största affärerna vi gör i livet är förmodligen då vi köper bostad. Idag råder det en relativt hård konkurrens bland både fastighetsmäklarföretag och fastighetsmäklare. Det gäller därför att leverera tjänsten bättre än konkurrenterna, för att kunna bli ett framgångsrikt …
… years of age. According to Proença, Silva and Fernandes (2010), relationship marketing, or customer relationship management, is a strategy practiced by banks in which they sometimes use technology as a tool. However, a lack of awareness and knowledge among the customers can lead …
Hur bankkontoret pa?verkar kunder
Vanligtvis har de flesta vuxna svenskar na?gon typ av relation till en bank. De svenska storbankerna erbjuder alla likartade tja?nster och produkter. Ett av bankernas stora konkurrensmedel a?r ra?ntorna, dock a?r det inte stora skillnader mellan ra?nteniva?erna. Detta leder till …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is …
<em>en kvalitativ studie om hur sex svenska företag ser på förtroendeskapande gentemot kunder. </em>
… är produkten eller tjänsten som står i fokus utan ”hela paketet” i form av service och förtroendeskapande åtgärder med mera. Det gäller därför att företagen lyckas nå fram till kunden och skapa ett förtroende hos dem.
En studie om differentiering bland musikstreamingtjänster
Titel: Att inte följa strömmen ? en studie om differentiering bland musikstreamingtjänsterFörfattare: Riccardo Furrer, Matilda Johansson och My LarssonHandledare: Kaisa LundKurs: Kandidatuppsats 15hp i Företagsekonomi inriktning Marknadsföring, Music & Event …
att marknadsföra ett personligt varumärke inom träningsbranschen med hjälp av digitala medier
… Keywords ? personal training, relationship, personal brand, digital media, services marketing
… cost? What kind of added value can an emballage supplier provide their services with? Purpose: The purpose of the project was to study the parameters that drives the customer's choice of packaging and the factors that influence the total packaging cost. The study also consists …
en studie av svensk kvalitetsmärkning av ekoturism
… a quality- or environmental label. The analysis is based on theory concerning service quality, labelling and marketing. The thesis also includes a short description of the eco-tourism market and competing labelling schemes. Nowhere on the Internet homepage or in the criteria …
användning av LibQUAL+ i Sverige
The aim of this master thesis is to measure library service quality in two groups of libraries, newly developed and well established, and to see if there are any differences in the users perception of the dimensions in LibQUAL+. The thesis also examines the different perception …
Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this …
att nyttja potentialen i den interna förmedlingen av kunder
… with offices located all over Sweden. The corporation offers a wide range of services and a lot of the customers are small businesses active within the green sector. An analysis of the corporation made in 2006 showed that one of LRF Konsults weaknesses is that many customers are …
Customer centered environmental measures - A study of Pan Nordic Logistics customers demand for environment-friendly transport
Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants …
The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping’s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we …
