3 667 uppsatser · sida 27 av 60
en studie om Redaktionell PR
… need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces. In Stockholm, Sweden, it is common that companies appear frequently with their garments in the fashion pages of …
Etablering och underhåll av presonliga nätverk inom ljuddesign för rörlig bild
… sound designers and producers whose focus was upon the moving image (film, advertising, tv, etc). Investigations on how entrepreneurs develop their networks were made, as well as inquiries on how these networks are used for generating work. Another important aspect perused was …
En studie om banners klickfrekvens
This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau’s existing clients, Resia and Recip, were chosen for the …
As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding …
… of personal interviews where the objects were asked to make astatement about three fashion ads. We also conducted a quantitative analysis of the ad contentin three fashion magazines. In our theoretical frame of reference we have used marketingliterature. The paper therefore …
Syftet med den här uppsatsen är att ta reda på hur köpare av reklam- och formgivningstjänster väljer leverantör, och hur de samarbetar med den valda leverantören. I rapporten sammanställs kvalitativa intervjuer med tolv personer, från olika organisationer och med olika …
En studie om skönhetsreklam i konsumtionssamhället
The overall purpose of this study has its starting point in theories about the consuming society and its advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic …
… ?What does clients and local company owners want to achieve from their advertising in newspapers and magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work …
Framtidens Marknadsföringsform
… tool for profit-driven companies. The method includes interviewswith Swedish advertising agencies as well as individuals in the ARG business. The prototype used in the thesis is an earlier ARG named Den Dolda Sanningen, which was produced in the fall semester of 2008 as an …
… de olika delarna i en processmodell från boken The Fundamentals of Creative Advertising av Ken Burtenshaw, Nik Mahon och Caroline Barfoot kunde appliceras på ett projekt, vilka delar som inte fungerade i praktiken och vilka för- och nackdelar som fanns. För att pröva …
En jämförelse mellan reklamannonser då och nu
The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and …
… way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show …
Synkroniseringsprocessen och dess effekter
… with different players who all have extensive experience and knowledge about the chosen topic. Although we used a qualitative approach, we revealed some clear trends during the process, where our respondents closely related to each other. Areas that we highlight in the …
Att demokrati är ett mångfacetterat begrepp är en utgångspunkt för denna studie. Tolkningsfriheten av demo-krati är stor ? både i samhället och inom skolväsendet. Ett intresse för studien är att undersöka vad lärare lägger för innebörd i begreppet demokratiska värderingar, men …
En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers …
