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… exterior and interior of the libraries, the libraries´ exposure of media and advertising in the local press. I have also studied brochures, other marketing information and fi-nally conducted interviews with librarians responsible for the mar-keting work. My results are compared …
Jämförelse av effektivitet mellan traditionell annonsering och gerillaannonsering
… idag. Gerillamarknadsföring tillämpat i annonsering kallas ”guerrilla advertising”, eller gerillaannonsering på svenska. Gerillaannonsering innebär att en annons gjorts okonventionell och uppseendeväckande för att locka uppmärksamhet. Den här studien har undersökt effektiviteten …
en kvantitativ studie om homosexuellt bildinnehåll i reklam och dess effekter
… consumers. On the contrary, data indicate that homosexual imagery in advertising results in more positive attitude towards the ad. However, there is no empirical evidence indicating that ads with homosexual imagery would affect the brand. Neither were there any differences in …
En studie av annonserna i tidskrifterna Café och Elle.
… examined. The essay is examined on the basis of gender theory, and theories about stereotypes and myths. This is examined by using both a less extensive quantitative approach and a more detailed qualitative method. Semiotics is the qualitative method used, which include …
En studie om användandet av kändisar, egna karaktärer och animationer i marknadsföring
I dag är det vanligt förekommande att företag använder sig av kändisar i sin marknadsföring. De hjälper till att stärka igenkännandet och får konsumenter att välja just den varan de marknadsför framför konkurrenternas varor. Men är det verkligen så bra att använda sig av …
… The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding …
… Fastighetsförmedling. There is a growing concern amongst real estate agents about the development for which the Swedish real estate advertising market is taking. Many of the competitors on the market that have previously experienced difficulties in establishing on the market now …
En undersökning om studenters kunskaper, uppfattningar och attityder till multietnisk socio-dialekt
… compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and …
Abraham och ICA.Stig : <em>En narratologisk jämförelse av hur patriarkrollens gestaltas, med utgångspunkt i ledarskap och maskulinitet, i Abrahamscykeln och i en nutida reklamberättelse </em>
… compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and …
och dess betydelse vid vårdnad och umgänge
… of Santa to describe and make sense of a service, and showing that they care about the customer comes in time, even at Christmas when something is important. UNICEF can therefore be interpreted use Christmas as a persuasion method. UNICEF commercials can be seen to be designed …
Celebrity endorsement has been a popular advertising strategy all over the world for the past few years. The purpose of this thesis was to find out why companies choose celebrity endorsement as advertising strategy and how the celebrity endorsement process appeared in companies …
en studie om teoriutvecklingen inom barndomssociologin
… establishment to present time. In the analysis hermeneutics and theories of scientific development were used to seek explanations. The main results show that the central elements in the theories describe childhood as a social phenomenon and a structural category. Children are …
… in job advertisements for 2004, one public librarian discourse and one scientific librarian discourse. The major difference between the two discourses are work tasks where the public librarian discourse very often contains areas of responsibility and development work, whereas …
Kartläggning av inkommande avloppsvatten och optimering av driftparametrar
… is to investigate the causality behind the sludge bulking, with the help of scientific literature and analysis of previously compiled data using multivariate data analysis. COD and nutrients present in the influent will also be surveyed to identify variations in concentration …
En kvalitativ studie om fysisk aktivitet hos kvinnor i skyddat boende
… between symptoms which battered women can suffer from and symptoms which scientific studies say can be reduced by physical activity? Methods The study is based on five interviews in order to understand and illustrate how women living in a shelter relate to physical activity. The …
