3 667 uppsatser · sida 26 av 60
En diskursanalys av hur SvD och DN framställer miljöfrågor
… in the newspaper corresponds to the environmental discussion within the scientific (subject matter expert) field, that is taught by the academic institutions, or if the two materially differ. The environmental communication discourse at the academic institutions advocates …
… glance, it may seem as if scholars totally disagree on the issues regarding scientific facts. This essay however, suggests that this is not the case at all. On the contrary, scholars agree on quite a lot when it comes to facts. The reasons for disagreement appear to be about …
Lägesrapport över den svenska jordbruksdebatten
… glance, it may seem as if scholars totally disagree on the issues regarding scientific facts. This essay however, suggests that this is not the case at all. On the contrary, scholars agree on quite a lot when it comes to facts. The reasons for disagreement appear to be about …
… in Sans (2011) instead focuses on the dangers of relativism and the nature of scientific truth. Sans is a part of a certain kind of scientific, atheist or agnostic discourse. Failure to adhere to this particular form of discourse results in the writers rejection of such opposing …
… out the message behind advertising, the want simple and massive information about the product/service. It´s important for the users that the banneradvertising are about things that they are interested in. Only then the users will be drawn to the banneradvertising on different …
En sammanfattning av uppsatsen på maximalt 8000 tecken. The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The …
En kvalitativ studie av projektledning i en kreativ miljö
Syftet med uppsatsen är att ge en bild av hur generella projektledningsmetoder används inom reklambranschen. Vi ville undersöka vilka aspekter av projektledningen som kan påverkas av de speciella förutsättningar som finns i reklambranschen. Varje reklamprojekt innehåller en …
Hur olika medhörningsmixar påverkar basisters sätt att spela
… theories earlier mentioned. The public relations market is merging with the advertising business, that is a fact, and establishing public opinion is a common element in a lot of projects. But methods used for advertising and PR are also integrated in the political sphere, for …
några kommunikationskonsulter i Dalarna ser på opinionsbildning
… theories earlier mentioned. The public relations market is merging with the advertising business, that is a fact, and establishing public opinion is a common element in a lot of projects. But methods used for advertising and PR are also integrated in the political sphere, for …
… out the message behind advertising, the want simple and massive information about the product/service. It´s important for the users that the banneradvertising are about things that they are interested in. Only then the users will be drawn to the banneradvertising on different …
… lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups. The results of …
älskar, älskar inte..Älskar!
… towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser …
En studie av reklambyråers marknadsföring
Vårt syfte med denna studie är att genom en undersökning av reklambyråer få en förståelse för hur de går tillväga med sin egen marknadsföring riktad till marknaden av reklamköpare. Vi vill därmed se om tillgänglig teori kan tillämpas på en reklambyrås externa kommunikation. Det …
En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
… way to deliver a message to a receiver. So what is our experience of TV-advertising? Do we see TV-commercial as an annoying interruption or as entertaining? Does our generation, born in the 80´s, have the same experience as our parents? generation? Do the advertising companies …
… because of the knowledge we got. Keywords: Lifestyle, influence, commercials, advertising, identities, choice, social related, Giddens, Paterson, Bjurström
