Uppsatser om scientific debate about global advertising

3 667 uppsatser · sida 25 av 60

Mannet och egentligheten

Kandidatuppsats · Södertörns högskola

… key concepts from Sein und Zeit (SZ) mentioned in the headline, including a debate on the issue of das Man in Inquiry: an Interdisciplinary Journal of Philosophy. It is noted that reading SZ involves being simultaneously written by the work in a process of reciprocity; this …

"En gåva vi ska vara glada för"

Identitetspolitiska lässtrategier i den svenska receptionen av <em>YAHYA HASSAN</em>

Kandidatuppsats · Södertörns högskola

… in Swedish literary criticism about the autofictional genre, including a moral debate about the line between fact and fiction in autobiographical works. However, this was left almost unmentioned and Hassans poems were read as true and authentic depictions, something that the …

En beslöjad debatt

En jämförande diskursanalys mellan den mediala och den politiska diskursen av burka i Sverige utifrån Köpenhamnsskolan

Kandidatuppsats · Södertörns högskola

The debate concerning face veiling has been brought in to view by several governments in Europe. Luca Mavelli studies the debate regarding the burqa using the concept of securitization and from that the objective of this study is to analyze the medial- and the political …

SIDAs Watergate

En ide?historisk undersö?kning av debatten om svenskt bistånd till det indiska befolkningsprojektet 1977?1980

Kandidatuppsats · Södertörns högskola

… funded by international aid. The Swe- dish involvement in the program was debated 1977?1980, in what has been called ?SIDA’s Watergate?. This thesis aims to map out the part of this debate that took place in daily news- papers and magazines. The purpose is to examine the …

Vart tog matchningen på arbetsmarknaden vägen?

<em>En kritisk diskursanalys av Arbetsförmedlingens debattartiklar i svenska dagstidningar under perioden 2009?2014</em>

Magisteruppsats · Linnéuniversitetet

… articles in the period 2009?2014. The power relations that emerge in the debate articles between employers, job seekers and private employment constitute the study's main question. The theoretical starting points are taken from Fairclough’s critical discourse analysis (1992 …

Språkvalets inverkan på effektiviteten av tryckta produktannonser

C-uppsats · Handelshögskolan i Stockholm

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of …

SMS i TV

ett sätt att skapa interaktion i TV?

Kandidatuppsats · Södertörns högskola

… technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the …

August Strindbergs arkiv från privatarkiv till kulturarv

En studie i proveniensprincipens tillämpning och nationalistisk historietolkning.

D-uppsats · Högskolan i Borås

… is furthermore affected by an individualisation of historical research and the scientific belief that a distance in time is needed before the researcher can fully understand what is being studied. I discuss the introduction of the Principle of Provenance from a practical and …

MÄN MED KLASS - En jämförande studie om maskuliniteter och klass

C-uppsats · Göteborgs universitet · 2008

The focus of our dissertation is masculinity which is often a topic of debate in today’s society concerning areas such as violence, sport and paternal leave. Male studies are a relatively new field which means there is a lot remaining to be explored. We have chosen to explore …

Skyddsrum och kärnvapen

<em>En diskursanalys av 1950- och 1960-talets försvars- och civilförsvarsdebatt i svensk press</em>

Kandidatuppsats · Umeå universitet

… Nuclear weaponsA discourse analysis of the Swedish defense and civil defense debate during the Cold war Sweden during the Cold War set into motion one of the world?slargest civil defense policies at the time, second only to neutral Switzerland. The governments expenditure was …

Den svenska kärnkraftsdebatten i skuggan av Fukushima

En studie i hur svenska kärnkraftsförespråkare i maktposition använder argumentation och auktoritet

Kandidatuppsats · Södertörns högskola

… ideologies which seem to have an important role in the Swedish nuclear power debate. Contribution of the thesis: This study has hopefully brought new light on the nuclear power debate and can be a contribution to a broader understanding how to bring more nuance and transparency …

Bankernas räntesättning och dess påverkande faktorer

Examensarbete, avancerad nivå · Umeå universitet

… rates and its link to the reporänta have been in the spotlight in various debates in the media. The government with Anders Borg leading the charge has criticized the banks for not lowering their lending rates when the reporänta has been lowered. The banks defend themselves by …

Marknadsföringsdisciplinens rådande paradigm idag

Goods-Dominant Logic, Service-Dominant Logic eller något annat?

Kandidatuppsats · Södertörns högskola

… The aim has been to make an analysis about which stage marketing is in its scientific revolution today. Kuhn’s philosophy has, as far as we know, never been examined with the chosen methodology. Further it has not been applied onto a social science either. The conclusion that …