3 667 uppsatser · sida 28 av 60
En kvalitativ studie av vilken typ av känslor och attityder som väcks hos konsumenter när de exponeras för provokativ reklam
I en värld där konsumenten dagligen överöses av kommersiella budskap är det många gånger svårt, för att inte säga omöjligt, för företag att synas. Ett tuffare klimat kräver tuffare tillvägagångssätt, vilket har resulterat i nya marknadsföringsmetoder. En av dessa nya metoder är …
ett projekt i att ena ett företag och dess verksamheter
… study of this type, it is desirable to conduct interviews with questions about competitors in order to get an even broader understanding of the development of a brand book.
… strategies is said to no longer be efficient. Today’s marketing is more about creating value and building relationships, and social media is seen to be an important tool in creating and maintaining customer relationships. Twitter is one of the most popular platforms within …
Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these …
En föränddring av varumärkets värde?
… the proprietor to claim trade mark infringement. The opportunities to stop the advertising is found in the Swedish Marketing Act . This section of law prohibit so-called abuse of reputes and misleading marketing. In the case Blocket vs Metro it is tested whether Metro had …
En studie rörande produktplacering i Tv- och datorspel
Introduktion: Produktplacering I TV och datorspel har ökat dramatisk under senare åren. Detta till stor del för att datorspelutvecklare idag kan återge pro-dukter med hög detaljrikedom. En hög återgivningsgrad är dock ingen förut-sättning för att lyckas med en produktplacering …
En komparativ innehållsanalys av annonsering i magasins tryckta och digitala upplaga
Avsikten med denna fallstudie är att jämföra annonsering i några svenska magasins tryckta och digitala upplaga. Fokus ligger på hur annonseringen förändrats i övergången från tryckt till digital produkt. Skillnader i mängden annonser, dess layout samt avsändare och budskap har …
Festivaltält i papper
… and Gästrike återvinnare has contributed with knowledge and answered questions about the handling of garbage and recycling. Festival visitors? needs and preferences have been investigated using a questionnaire and interviews. The project has resulted in a festival tent in paper …
The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas. The study …
… On average we are exposed to 3000 advertising messages a day, but only about 14% of the unconventional campaigns have any effect. We have become too aware of how advertising affects us and critical of the media to buy these messages. Jay Conrad Levinson's founded about 30 years …
… Since the beginning of the early 21st century a new channel has arisen for advertising messages; the social media. An example of such media is the social networking page Facebook whose number of users is increasing day by day. Today 6 out of 10 Swedes have a Facebook profile of …
… This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and …
… that have the greatest impact on sales. With this we want draw a conclusion about which of these special exposures really are effective as many studies explains. After completing these three special exposures, we had two very different results. The special exposure to cold …
belysningsbranschens introducerande av lysröret i Sverige
… 1940-1945 primarily as a consequence of todays non existing historic knowledge about this modernist invention. By analyzing articles and advertising issued by the Swedish journals Elektricitetens rationella användning and Tidskrift för Ljuskultur 1930-1945 this thesis answers …
En kvalitativ innehållsanalys av hur manliga stereotyper konstrueras i tidningen Cafés reklamannonser
The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are …
