221 uppsatser · sida 4 av 15
En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
… their homepage, the information is not easy to find. The information is often placed several clicks away from the front page, under the heading "About us". The paper ends with a list of items designed to inspire sponsors to use their homepage when communicating with their target …
En studie om ma?tning av destinationsimage ur inva?nares perspektiv
… common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in …
En analys av Ölands image och hur öns varumärke kan utvecklas
… Öland can be carried out, it is essential to gain an understanding of how the place is perceived today. The purpose of this essay is to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies …
Vikten av intern marknadsföring och kommunikation i samband med fusioner
… Astra and Zeneca and study the employers at the time when the merger took place in 1999. I have chosen to do this study on the basis of an employer’s perspective. I have used existing theories as internal communication, internal marketing and mergers and acquisition. The …
… experience. Indiska has for a long time offered astore concept, which doesn’t place them within the ordinary segment because of their nichestrategies. The stores communicate directly to the customer and the purpose is to create anillusion of India. By maintaining and developing …
… launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic …
… the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The …
Bakgrunden till detta arbete ligger i att Sportlife kommit ut med en egen kollektion med träningskläder. Problematiken är att den inte nått ut i den omfattningen som ledningen önskat. Metoden som beskrivs i denna rapport är intervjuer samt enkätundersökningar. Genom att …
En undersökning av folkbibliotekens arbete med extern marknadsföring.
… chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ”price” with ”staff” because ”staff” is more relevant for library management. Our method is the semi- structured qualitative interview where we …
The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from …
… representanter för svenska företag och även en expert inom place marketing. Tidigt i uppsatsen upptäcktes att varumärkesplattformen hade ett flertal brister. Speciellt gällande hur relevant den var för svenska företag. Vid utformandet av varumärkesplattformen har företagen haft …
en fallstudie av <br /> Luleå, Skellefteå och Umeå kommuns arbete med <br /> platsmarknadsföring. <br />
The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities …
… common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure …
… kontrollsyftet, till skillnad från bolagen med diffust ägande. Institutionella placerare synes inte vara känsliga för ryktesspridning men tenderar att attraheras av branschspecifik kompetens, liksom holdingbolag, vars aktieägare till stor del utgörs av institutionella placerare …
