221 uppsatser · sida 3 av 15
… among thing like TV, in brochures, on the Internet and in newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different …
En historiografisk undersökning
… The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of …
- en fallstudie kring Västerås och dess konkurrenter
… to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO’s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train …
… strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… may be in need of gathering the information about the retailers needs in one place. Some recommendations are given to Ja?rbo Garn from the retailers, where develop the website appears most frequently. The result from the interviews also shows that the company lacks extensive …
ett sätt att kommunicera varumärkesidentitet?
… There are several ways to communicate a message and one is to use product placement. Purpose: The purpose of the thesis is to create an understanding for product placement’s ability to communicate a brand identity, seen from the brand owners? point of view. Delimitation: We have …
… tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is …
Synen på ett områdes förändring från ett industriområde till turistisk resurs
… area has in recent decades gone from being an important industrial area into a place that today is focused on knowledge production and visit activities. This study focuses on how four selected businesses in Norrköping look at the change that Industrilandskapet has undergone. The …
Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
… to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum …
… gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
Ur ett associationsrättsligt perspektiv
… gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
En riskjusterad utvärdering 2003-2009
… gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
… gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
En studie om kommunens identitet, profil och image
… and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their …
Marknadsföring genom ett event! Studieobjekt: Trelleborg
… Det huvudsakliga teoretiska perspektivet i vår uppsats utgörs av teorier kring Place marketing, Event marketing och Boendeattraktion. Dessa sammankopplas i en teoretisk referensram som ligger till grund för analysen. Empiri: Trelleborgs ambition är att profilera sig som en …
