221 uppsatser · sida 6 av 15
… dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation undesigned and does not …
<em>En fallstudie om Sollidens slott och dess image, varumärke och positionering</em>
… market position. However does Solliden Palace sees as a special and unique place, so with the right marketing, it can mean a major boost for Solliden.
- En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet
… effects on the communication and business tobusiness relations when they are placed on the Internet.The study points to that the personal contact is extremely important for the business to business relations. For this essay I have been interviewing six persons from four …
- en jämförelse mellan SVT och TV4 2003 och 2006
… awareness of the issue in the SVT organisation, possibly due to product placement being more debated and acknowledged in recent years. Keywords: SVT, TV4, product placement, brand name exposure, television, marketing
… att männens rörelseschema höll ett bättre flöde samt att junioravdelningens placering är något generös. Den andra observationen genomfördes utanför butiken, och visar på hur mycket skyltfönstrets innehåll påverkar beslutsfattandet över valet att besöka en butik samt vad som drog …
… and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their …
En manual för visningar vid Gamla Uppsala.
… and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their …
<em>En komparativ studie mellan två historiska platser</em>
The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly …
Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product …
vackrare infart till Vilhelmina
… so did noise and other disturbances, and as a consequence industrial areas replaced the residential buildnings at the approaches. Today, the pendulum is turning back and in recent years the approach is regarded as a place to introduce the town. The approach is also the place …
Platsmarknadsföring av Nyköping
… Inom marknadsföringen finns det ett intressant område som på engelska heter Place marketing eller även benämnt City branding och översatt till svenska; Platsmarknadsföring. Platsmarknadsföring är en marknadsföringspraktik som syftar till att förmedla utvalda bilder av ett …
… i form av Melins strategiska varumärkesplattform men också på teorier inom place marketing. Dessa teorier har i sin tur kompletterats med ytterligare aspekter från bland annat Aaker. Empiri: Studieobjekten är Osby och Örkelljunga kommun. Intervjuerna har utförts med …
… Cittaslow as an alternative urban development strategy and Cittaslow as place marketing. There are some difficulties in using the Cittaslow concept, since the criteria are not adjusted to Swedish conditions. The study of Falköping shows that the Cittaslow philosophy rather than …
En diskursanalys av australiensiska officiella webbsidor
… tourists process of consumption involves looking at pictures and read about places that create an image of places that they have never been to. Websites are therefore important as a first impression and it is here that places are being represented. Places are created on the …
Hur en musikfestival påverkar en ort
Syfte Vårt syfte är att se hur musikfestivaler kan bidra till och påverka en orts platsmarknadsföring och platsvarumärke.Forskningsfrågor vi har formulerat är följande: Hur kan en musikfestival påverka en ort?Hur kan en ort dra nytta av en musikfestival i sin …
