221 uppsatser · sida 2 av 15
… investigation are two personal interviews and two surveys. The interview took place in a meeting with the respondent for their respective companies. The survey has been carried out on the town in Alingsås and Borås with a non-probability sample of respondents. The investigation …
… and it has been shown that they listen less carefully when advertisement is placed within commercial breaks. How receptive listeners are to advertising also depends on some other factors such as noise, how engaged they are, and how the large amount of advertising around us …
en analys av resereklam, representationer och geografiska föresta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place …
En studie av en arenas tillförande av väde i platsmarknadsföring
… gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be …
… the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help …
en jämförande studie mellan sport- och bygghandeln
… By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling. A second related issue this work addresses is the need to move the moldings from their …
Synen på Vätternrundan genom fem representanter
Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value …
… business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and …
en explorativ studie om design av souvenirer
… new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that. People often have a need to preserve the memory of a trip into something tangible. Anyone …
Föreställningar om turistifierade rum
… shape how the world is conceived, experienced and organized. Discourses of place marketing, place branding, and the construction of places as (economic) products, are part and parcel of the heightened commodification of space. Tourism has been a major factor in the …
en utvärdering av marknadsföringskampanjen ”Låna dig rik” i Kalmar
… itself. The most common opinion among residents was that the library is a place of knowledge, culture and a place where everyone is treated equally. Not many residents thought of the library as a place to search for information, a social meeting place or a place for new …
En studie om viral marknadsföring på Youtube
… shocking events and excitement.Keywords: Viral marketing, Youtube, Product placement, Stealth marketing
Det digitala skyltfönstret
… and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This …
Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but …
en fallstudie av tre livsmedelsproducenter
… them due to lack of marketing resources and absence of an established market place. These case studies are based on secondary data and interviews. Three poultry producers based in the southern part of Sweden were interviewed in February 2007. The study focuses on these food …
