221 uppsatser · sida 5 av 15
En studie om hur företag arbetar med CRM och orsaker till misslyckade implementeringsförsök
In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and …
… approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement. Issues like potential benefits and obstacles of standardised strategies …
en analys av ekoturismens visuella gestaltning
… the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential …
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… a stronger brand internally the companies will maintain an attractive working place, increasing loyalty amongst employees. This in turn will strengthen the possibilities to create long-term customer loyalty towards their brand. Suggestion to further research is to study …
tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
… of Sweden abroad. Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to …
… there are, for instance, few libraries who display at the homepage ? a place considered as a prime display location. Commitment to the websites of the community and lack of time are possible obstacles, preventing improvement of displaying. Most of the respondents recognize …
En studie av köpcentrum i Stockholmsområdet
… most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the …
Varumärket som ett strategiskt verktyg
… degree may use the values connected to the brand to create a more attractive place of work. In our final chapter we discuss the issues similar to the theory section. To get a deeper insight and for further reading we would like to refer the reader to this chapter.
a review of brand valuation methods
… traditional economic brand valuation. Financially based approaches tend to place an overall monetary value on brands (Keller, 2008). The comparative approaches on the other hand, tend to assess the impacts of consumer perceptions and preferences on their response to the …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… that were not exposed to the brands on Twitter. The experiment took place during a whole week and employed real brands in a real media, were respondents were randomly allocated to one of six brands. The paper adds to the research of marketing signals and media-context effects …
This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The …
En deskriptiv studie om Örebro Bostäders arbete i Vivalla och Markbacken
Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en …
… dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation undesigned and does not …
… dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation undesigned and does not …
… dilemma in the stores is the transportation package that in some stores are placed on the shelves to expose the products, although the edge of the package is covering the product etiquettes. The transportation package is in the current situation undesigned and does not …
