135 uppsatser · sida 9 av 9
… of the Internet results in new challenges and possibilities for companies? marketingand brand building activities as a result of the high availability of information. Thetransparency on the Internet means that companies no longer have the same control of theirbrand …
utmaningar, möjligheter och problem
… on game mechanics and game dynamics, into non-gaming contexts ” such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games. In this study we have looked at how gamification can be integrated into advertising and what …
- en beskrivande studie
… about, while it can appear a lot of misunderstandings here that interrupts the marketing message. How humor and symbols are interpreted is also important to consider, while it can vary a lot between different cultures.
och deras relevans vid tolkning av TV-reklam
… about, while it can appear a lot of misunderstandings here that interrupts the marketing message. How humor and symbols are interpreted is also important to consider, while it can vary a lot between different cultures.
… with participants, active within the snowboard culture as well as one outside marketing executive and one ethnological reseracher. From these interviews we have achieved a deeper knowledge for the role which brands play within the snowboard culture and industry. Through our …
… it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense …
En kritisk granskning av SOS Barnbyars reklamkampanjer
… and image strategies are used by SOS Children’s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara …
en explorativ studie
Marknadsföring till barn är ett mycket fascinerande ämne och som det skrivs i motionen 2011/12: C385 (Sveriges riksdag, 2011), är det samhällets ansvar att öka medvetenheten inom dessa frågor. I Sverige är det olagligt med marknadsföring som riktar sig till barn under tolv år …
En studie om offentliga och privata företags kundrelationer med exempel från tandvården
… to planned communication such as advertisement and websites, as well as the message the consumer receives when interacting with the product or service that is delivered. Two dental care companies in the city of Stockholm are examined in this comparative case study, one is owned …
… We have examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility.
En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this …
en studie om genusföreställningar bland spaorganisationer
… organizations continue keeping up the work with different offers and medial messages and not exclude the male spa-goers.
En studie av unga nyhetskonsumenters attityder till native advertising
… sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer’s attitudes towards the phenomenon. The …
utomhusreklamens inverkan på stadsmiljö och stadsliv
… to defend the common public space against increasing influence from commercial marketing sources. The modern society is marked to a great extent by consumption and consumption patterns are becoming more global. The increased presence of advertising in the city environment could …
Stockholm Resilience Centres nyhetsbrev i ett marknadskommunikationsperspektiv
… objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines …
