135 uppsatser · sida 8 av 9
… another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results …
… training and what they expect from a personal trainer. The result of the marketing research indicated that few persons where using personal training. The majority thought they were fine on their own and that it was too expensive. If they were going to pay for personal training …
en studie om segmentering och<br /> positionering
… is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most …
… study has shown that music can be used to communicate the brand’s values and message to the target group and strengthen the brand’s image. Furthermore, music genres can be used to attract target groups to the brand and affect their attitude towards the brand. Music contributes …
En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
… and share the mentality of WeSC. These individuals are used in the companies marketing in different and creative ways. The purpose of this study is to describe and analyse the company’s use of Weactivists, specifically by describing the use of these persons in the company’s …
en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
… channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements …
En beskrivning av mediekulturens samtida tillstånd, utifrån populärkulturella och meningsskapande praktiker och dess ramverk knutna till nutida dramaserier
… today through media conglomeration in terms of branding, product placement and marketing as the result of the ”completed” convergence between screen culture and popular music as the current defining state of commodity culture. Using the contemporary british drama serial Doctor …
En kvalitativ studie av reklambilder och konstverk
… advertising, advertisingimage, work of art, imageanalysis, art, message, marketing, perspective, messagetypes, tecniques, motifs, photograph, digital photograph, image editing, acquaintance-making, external-making, humor, irony, visual commmunication, Honda, Chevrolet …
… and retailers. We have alsoconducted an interview with Henrik Schneider, Chief MarketingOfficer, at Oscar Jacobson.We have realized that the value creating process is complex. Allparts within a company need to be pervaded with a clear andconsistent message. After our empirical …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
… to review product placement at blogs, are therefore to avoid overt selling message in the blog post and, for bloggers, never to apologize in forehand for writing about a certain product as a result of payment from the brand owner.
… flow in the market and thereby their ability to affect the company’s marketing message has increased. The main reason for the consumers improved power is the explosion of media channels that has developed and increased through Internet. Finally we have drawn the conclusion that …
… flow in the market and thereby their ability to affect the company’s marketing message has increased. The main reason for the consumers improved power is the explosion of media channels that has developed and increased through Internet. Finally we have drawn the conclusion that …
En studie om sociala mediers funktion i riksdagsvalet 2010
… parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns. However, social media is here to stay and will play a significant part in the outcome of this …
… together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have …
En kvalitativ studie av lånemarknaden
… previously made inquiries from their perspective. We have used the theory of marketing mix 4 P’s and stakeholder model to investigate what the financial markets thinks about Income-loan industry in full perspective. What can be ascertained from the study is that Enforcement …
