135 uppsatser · sida 5 av 9
En studie av vilka faktorer ett mikroföretag kan använda vid uppbyggandet av sitt varumärke.
… the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large …
en utvärdering av marknadsföringskampanjen ”Låna dig rik” i Kalmar
The purpose of this bachelor’s thesis is to evaluate how the marketing campaign ”Låna dig rik” has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been …
… giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive advantage and results in a good relationship with the customer. The brand is a collection of thoughts, feelings and opinions that are channeled into both conscious …
Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent …
En studie om att ta emot och tolka en social marketing kampanj om hållbar turism
… at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design …
… Seminar Date: 2007-01-19 Course: Master thesis in Business Administration, Marketing, 10 Swedish credits (15 ECTS) Authors: Alexander Högman, Anders Lindén, Christian Nilsson Advisor: Per-Hugo Skärvad Key words: AFP, Key success factors, Media choices, Hidden message, TV …
… also which significant factors that should be included in the formation of a marketing mix for this type of products. Through collection of questionnaires from mothers of children in the ages between six and twelve, and also interviews with shop staff in Lindex and KappAhl …
… amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product. The purpose of this paper is to get a deeper insight into what signals a company sends to the consumers …
Om världsmedborgarskap som pedagogiskt ideal
… effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them. In addition for a company to ensure …
… cause irritation among customers than profit for the businesses. Traditional marketing methods and pushy selling strategies is said to no longer be efficient. Today’s marketing is more about creating value and building relationships, and social media is seen to be an important …
… among these forest owners creates problems for market actors that want to aim marketing messages to catch their interest. This is the problem background to the task that was provided to us as an investigative masters thesis for us. Their request was a plan for ensuring a …
… used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created …
En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
… how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have …
En studie om kundtidningars värde för varumärkesinnehavare
… Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial …
