135 uppsatser · sida 6 av 9
… interviews performed with Swedish PR communica- tion and social media marketing practitioners. The result from the interviews in com- bination with relevant literature makes the foundation for the conclusions made in the essay. The literature and articles used in the essay is a …
… public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success. In this essay …
Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
… public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success. In this essay …
En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning
… concept of ethical brands has become more commonly used as a market solution. Marketing managers have become ethically more sensitive, and they are largely convinced that customers and the public expect them to act in a morally acceptable way. The purpose of this study was to …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with …
En studie av marknadsförares väg för att nå ut i reklambruset
… reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with …
Påverkan av kulturen i Mellanöstern på internationella klädföretag
… Middle East. Companies should take advantage of this by using SMS and e-mail marketing in their promotion strategies. The barrier affecting international clothing companies to a great extent is religion, which affects many of the components in the culture in the region such as …
… is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this …
… through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… a difference, so that future marketers will have an even greater success when marketing their products due to them being more aware of what to include and what not to include in their commercials. Key words: TV-commercials, irritation, consumer behavior, message and volume.
En retorisk och semiotisk analys av fyra reklamfilmer för skönhetsprodukter.
… an as good image as possible of them towards the recipients through their marketing. Both parts can lead to a distorted picture of the real och everyday and norms and ideals easily form, for example about the correct way a woman should act and be, as the media affect which …
Roomservice - en annan form av marknadsföring
… the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the …
ett sätt att kommunicera varumärkesidentitet?
… agent. The theoretical frame of reference consists of three main theories; marketing communication theory, theories on brand identity and theories on consumer behaviour, where communication theories will be given strongest emphasis. Results: We observed that product placement …
SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a …
mellan reklambyråer och deras uppdragsgivare
Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their …
