135 uppsatser · sida 7 av 9
… used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created …
En jämförelse mellan gerillareklam och traditionell reklam
The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these …
i marknadsföringsföretaget Liljedal Communication AB
Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message. Creativity is defined as the creation of new ideas where the idea is adequate, useful …
en studie hos Skara Näringslivsoffensiv
… channels is Skara Näringslivsoffensiv planning to use? 3. How can the marketing communication between Skara Näringslivsoffensiv and its target group become more effective? The conclusion shows that there are considerable differences in mind opinion between Skara …
… can be hard to separate from each other.In our paper we want to go deeper into marketing communication as a subject by examininghow the receiver is affected by the message in magazine ads. To reach our aim we haveinvestigated, described and analyzed the fashion ads of today to …
En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
… products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior. However, when it comes to organic products this is …
… market. The intention with the report is to look at the difference between marketing communication and consumer behaviour in the Swedish, versus the Hungarian market and how these can be integrated. We want, through this report, to create a greater understanding of the Swedish …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
… media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young …
… where competition and fight for consumer loyalty augments. Conventional marketing strategies lose their actuality and require more creativity and engagement from companies. The smart consumer has a power over exposure of the communication and inspires modern marketing for a …
… communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are …
En studie om användandet av gift bags som marknadsföringskanal
… consists of interviews with companies that use, or have used, gift bags as a marketing channel, along with an interview with a focus group consisting of people with experience of participating in various events where gift bags occur. The study concludes that marketing through …
… be stated with confidence that social influence is an effective tool to use in marketing communications.
En fallstudie av Facebook-kampanjen Sambotestet
… are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy. Therefore, a case study was conducted …
en studie om effektiviteten i pilotprojektet, Stockholm våren 2005
This thesis explores the effect of using a new media in the marketing mix. SL, in cooperation with Clear Channel, has covered the outside of an entire carriage, 46,5 meters long, in an underground train with an advertisement for a company. This new form of advertising has taken …
… a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information about the product/service. It´s important for the users that the banneradvertising are about things that they are interested in. Only …
