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En kvalitativ studie av informationsmaterialet från gymnasieskolor i Skellefteå
… in interviews. The study is based on theories regarding communication, marketing and campaigning. The study shows that the municipal secondary schools are in the progress of presenting a united profile and identity. This is something that this study found is not really anchored …
Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way. The annual report is an external …
… same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can …
Marknadspotential och förslag till lanseringsplan
… the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected …
… propositions must be able to confirm its correctness. Can they not this, the marketing falls and is thereby undue according to MFL. There are however a pair criteria that must be met in order to intervene against an undue marketing. Partly it must have been a person within the …
En historiografisk undersökning
The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian …
<em>-en studie om intern storytelling</em>
… a study about internal Storytelling Keywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation. Background: Something that can be problematic for managers in an organization is to find an …
En studie om viral marknadsföring på Youtube
… is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group …
Analys av en novell
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
konsumenterna för att kunna tränga igenom ett samhälle starkt präglat av mediebrus. Deträcker inte att öka frekvensen av reklam då konsumenter visar en allmän reklamtrötthet. Dentraditionella marknadsföringen har tappat sin effekt och nya marknadsföringsmetoder …
- Från ett företagsperspektiv
… Ivarson and Diana Kuttner Advisor: Navid Ghannad. Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words: Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question: How does the message …
En fallstudie om bilden av Sverige internationellt
… effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them. In addition for a company to ensure …
… can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention …
en studie om problemen kring Göteborgs kulturkalas kommunikation till mångkulturella områden
… communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to …
En studie i hur företag praktiskt arbetar med CRM
Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity …
