135 uppsatser · sida 3 av 9
… craft production. We wanted to see how the centre could use storytelling as a marketing strategy. Our main problem is: How can Ecological and Handicraft Development Center use storytelling to promote their handicraft products? The investigation will explore the concept of …
Ett effektivt verktyg för folkbibliotek?
Sensory marketing An effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it …
… Jay Conrad Levinson's founded about 30 years ago the concept of guerrilla marketing. This creative marketing method was initially meant for those companies with limited resources. The method can be very cost effective and widely used today among both large and small companies …
… to a new trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing …
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to current trends …
En studie av en marknadsföringsstrategi
Marketing is an important tool for companies to use in today’s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition …
en studie om parfymannonser
Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and …
En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
… know what attracts the generations. Our paper will help companies in their marketing communication strategy which also helps to prevent any harm to the companies finance.
En studie kring konsumentval inom konferensbranschen
… us consumers to pay attention to their particular message. It is through the marketing that companies have an opportunity to spread their message. The challenge is to make themselves visible to consumers and make them aware of their message. This challenge means that companies …
… of stores when they communicate a discount with when they communicate a CSR-message, i.e Reduce food waste! The purpose of this study was to examine whether or not a CSR-message could be used as a tool in order to reduce in-store food waste. Data for this study was collected by …
En kvantitativ och kvalitativ undersökning av de köpta debatterna på Newsmill.se
… Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars? To answer these questions we used both a quantitative survey and a qualitative survey. To examine how the sponsors use Newsmills …
Samordning av budskap mellan kommunal och nationell nivå i svenska politiska partier
Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of …
En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
… results present interesting insights for academics and retailers into in-store marketing, an area that is today largely ruled by guesswork and rules of thumb.
