135 uppsatser · sida 2 av 9
En studie om användandet av inkongruenta kändisar
… the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer’s expectations. One way to succeed with this strategy is the use of an incongruent celebrity …
… where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It’s no longer an economical question to …
en fallstudie
Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication …
En kvalitativ studie av marknadskommunikation på Facebook
… Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36 With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide …
En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier
… in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their …
En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
… and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feeling that a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out …
marknadsföringsstrategier för Svenska FSC
… has to consist of an equally large part standard setting, control systems and marketing. The Swedish FSC initiative has so far only been working with certification and organizational issues. None or very little attention has been given to marketing efforts in order to increase …
Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
… in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don’t have the same conditions or the same marketing …
En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing …
… brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? strategies to market themselves virtually. Since the beginning of the early 21st century a new channel has …
en hållbar energistrategi
… fields of communication and pedagogic. By using theories from the fields of marketing, communication and psychology, information was gained to determine which factors are key to get an intrest from the youths in changing their behaviour. The conclusions drawn in this paper, on …
en studie om marknadsföringsstrategin fear appeals och dess påverkan på mottagaren
… to study if there are any relations between the perceptions of a fear appeal message in relation to the individual experiences of the area. Furthermore to give a general view over research made on fear appeals. The research is made in a qualitative approach were the case study …
En fallstudie av Broby bibliotek
The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian …
In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer …
En studie av framgångsrik gerillamarknadsföring
… this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the …
