680 uppsatser · sida 9 av 46
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders. The organizations are given the great opportunity to have a conversation directly with their stakeholders in a global world. But as in all kinds of …
En studie om PR-företagens förhållanden till öppenhet
… My respondents always had legitimate explanations to why the work as they do. Market rules and laws are the main reason for strict secrecy and silence. From a critical perspective a lack of transparency is present almost everywhere. PR-consultancies make material that can be …
… one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the company's both …
… framework, which covers the areas of: attitudes, fashion consumers and green marketing. The result of the survey show that all respondents are fairly united in their attitudes to sustainability, however the result also showed that Monkis customers where more sceptical of the …
En studie om svenska företagsetableringar på afrikanska frontier-marknader
… sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers. The …
En studie om offentliga och privata företags kundrelationer med exempel från tandvården
… sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers. The …
En fallstudie av det Svenska företaget POC
… to do this examination as a case study. The case study has been made through a market survey including only respondents with knowledge about POC and several interviews with employees within the POC organization. Results and analysis: The quantitative market survey gave a clear …
Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på …
… problem när det gäller marknadsföringen och dess genomslagskraft.The fashion market is today highly competitive and it becomes increasingly difficult to differentiate their businesses. An increased media noise continually distracts the message the company wants to send to the …
… an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium. Then the characteristics of an event as a medium are described and also …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to …
En kvalitativ studie av börsanalytikers syn på informationsinsamling och trovärdighet
… have through the analyses they write a large impact on the expectations on the market and the direction of investors investments. This creates undesired fluctuations on the market that raises the level of uncertainty. The way that the analysts satisfy their need for information …
- Från ett företagsperspektiv
… Ivarson and Diana Kuttner Advisor: Navid Ghannad. Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words: Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question: How does the message …
… interviews performed with Swedish PR communica- tion and social media marketing practitioners. The result from the interviews in com- bination with relevant literature makes the foundation for the conclusions made in the essay. The literature and articles used in the essay is a …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
