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… more aware of their particular product and differentiate themselves in the marketplace. In order to do so it is of outmost importance that you as a company know who your target group is. But that is not enough. It is also important to know your target group!The individuals whom …
En kvalitativ studie om turistföretags syn på marknadskommunikation, mediekanaler & målgrupper
… when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them. The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance …
… we decided to analyze the different products STARKA currently has on the market, focusing on economic data such as turn-over, profit, profit margin, deficiency cost and cost of warehousing. We also analyzed the company's choice of manufacturing processes, organization …
… a long time. With the new agreements which opened for more possibilities for marketing of alcohol products, the communication pressure from the companies on consumers has risen. The marketing communication is more directed toward young people, shaping their understanding …
Fallstudie: Beslutsprocesser och samtrafikprisregleringens påverkan på konkurrens, med fokus på tiden efter EkomL:s ikraftträdande år 2003
… thesis is to increase the knowledge of the deregulation of the mobile telecom market in Sweden, with focus on the time after the Electronic Communications Act (EkomL), by: (1) Describing the thought behind the Electronic Communications Act. (2) Assess how the National Post and …
? En studie utifrån Radi Medical Systems webbplats för kundutbildning
Abstract Title: Interactive marketing and Internet - A study of Radi Medical Systems? educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning) Number of pages: 43 (including enclosures 47) Author: Daniel …
en unik tjänst
The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric’s data. We have worked with a qualitative methodology …
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party. Problem definition: What factors are important in the long term survival of the companies when …
Marknadsföringens karaktär inom insamlingsbranschen
This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time …
En studie om hur mäklare använder sociala medier
This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have …
Samordning av budskap mellan kommunal och nationell nivå i svenska politiska partier
Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of …
Om chefers möjlighet att balansera karriär med familjeliv
This study focuses on the internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and …
<em>En studie av stormarknader </em>
This study focuses on the internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and …
… interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing. Further more, we describe the general …
En analys av marknadsföringsstrategier i ett medium
… celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors. We apply semiotic analyses to study the pictures uploaded …
