680 uppsatser · sida 11 av 46
En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker
The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilities with marketing …
… same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can …
ett arbete om rollförändring och öppenhet på webben
… between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be, contemplated through the eyes of organizations working with …
Hur Jürgen Habermas, John Dryzek och Stephen Elstub använder termen liberal demokrati
… in the public sphere; on the other hand it is a rights-based society where the market forum serves as an imperative, where isolated individuals make political choices as if they where choices at the market forum and even the social interactions are market-structured. My …
The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store …
En fallstudie om vilka strategier som finns för marknadsföring via Facebook hos svenska researrangörer
… examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network …
Att som artist nå framgång
… has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today’s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive …
konsumenterna för att kunna tränga igenom ett samhälle starkt präglat av mediebrus. Deträcker inte att öka frekvensen av reklam då konsumenter visar en allmän reklamtrötthet. Dentraditionella marknadsföringen har tappat sin effekt och nya marknadsföringsmetoder …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
… are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer’s demand of added value. At the events, giveaways are often handed out, which are gifts from the company consisting of own, sponsored or purchased products. Giveaways …
… verbally from the nearest chief. The co-workers are not so interested in the market and what’s hapening within Arla Foods in Denmark. They think that on the Intranet should it be easier to find news and other things you would like to read about.
Studien av en elitfotbollsklubbs informationsarbete
… journalism and Public Relations. We have also applied Public Relations and Marketing theories. Method We chose to use the methods of qualitative interviews, and participant observations. Our interview targets were Urban Rybrink, the information director of Hammarby, and Robert …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication …
- en kvalitativ studie av tre högteknologiska företag.
Due to an increasing global market with a growing competition and an escalating technology development the demands on companies today are increasing. To maximise the output from their recourses they need to be more efficient. The research on product development and how to ensure …
<em>En studie av kokböckers visuella kommunikation under det tidiga 90-talet och sena 00-talet</em>
… in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been …
… psychological barriers prevent the libraries from further proceedings with the marketing of their service, all based on the notion of deaf being uninterested in library service. This, on the other hand, leads to deaf people not knowing what public libraries can offer and …
