680 uppsatser · sida 7 av 46
Hur kommunikation och anpassning av CSR skapar värde
… from three major Swedish companies. Theories: The Pyramid of CSR, Green marketing activities on three levels, Generic environmental strategies and Ten rules for successful CSR communication. Conclusion: The results of the study suggest that the link between the adaption of CSR …
En fallstudie på BK Forward & KIF Örebro
… the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well …
… Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning …
… a discussion about communication impact on the buyer's approach in the housing market.
… Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling. This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term …
… beteende och attityder samt dess beslut kring köpvanorna. The dynamic market situation today affects the existing market philosophy with a focus on the communication between companies and consumers. Modern technology and the Internet have developed and become more available …
… manner. These barriers are a cause of unsuccessful penetration within foreign markets. In order to succeed French companies must create a well-functioning communication line between the parent company and its subsidiaries in foreign markets. The purpose of this study is to …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and …
Hur sociala medier påverkar B2B relationen
… in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden …
En studie om små och medelstora företag i den svenska modebranschen
… existing and potential customers. Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing Perspective Theories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain. Empiric: The empirical data is …
… passive followers that may have been caused by a retailing company's marketing communication on Facebook. Implications that can be drawn from this study are that companies have a huge possibility to build and strengthen a relationship with their consumers through marketing …
den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
… Karlstad City Fiber Network wants stakeholders to perceive the brand building marketing records as playful, with a twinkle in his eye and inviting to dialogue while the direct information shall be straight and free of jargon. The organization wishes that stakeholders see them as …
en utredning av WeActivists strategiska funktion inom WeSC
… whether these are portrayed by the representation of the activists in market campaigns and personal interviews. Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of …
En designpedagogisk undersökning om barn och normer
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
en studie av personalens uppfattningar
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
