680 uppsatser · sida 8 av 46
Nationella turistorganisationers användning av sociala medier
… one-way and multi-way communication, theories of social media and relationship marketing. Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the …
En studie om att ta emot och tolka en social marketing kampanj om hållbar turism
… at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design …
en jämförelsestudie efter införandet av IFRS
… denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang. Eventet …
<em>-en studie om intern storytelling</em>
… a study about internal Storytelling Keywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation. Background: Something that can be problematic for managers in an organization is to find an …
en fallstudie av två hotell
The purpose of this thesis was to illustrate the use of internal marketing in the hotel industry. It was decided to conduct a case study on two hotels in the same region, Quality Hotell Statt and Pite Havsbad. The case study is based on personal interviews with the managers of …
en studie om segmentering och<br /> positionering
Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is …
En Fallstudie på Iran
… and evaluate essential prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data ? such as a survey …
Inom den Svenska Sjukvården
The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… qualitative study on how young entrepreneurs are positioning themselves in the marketplace and with the help of social media spreading their brand. (If it doesn’t spread it’s dead - en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av …
En studie om förutsättningar för medicinsk turism i Sverige
… sector and the establishment of trade associations. The international market for healthcare services, also referred to as medical tourism, is growing more and more. Patients increasingly seeking treatment at other countries healthcare systems because of long queues within their …
… can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix. Afterwards, we used theories from branding, brand …
att nyttja potentialen i den interna förmedlingen av kunder
… Konsult offers. The internal communication is believed to play a big role in marketing these services. Therefor, the objective of this thesis has been to investigate why the transfer of customers between accounting consultants and business advisors is not greater and how this …
… more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through …
det bortglömda kapitlet inom eventkommunikation
… recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company’s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through …
