680 uppsatser · sida 6 av 46
Vikten av intern marknadsföring och kommunikation i samband med fusioner
… M.Javidan:2004) This study intends to elucidate the importance of internal marketing and internal communication with mergers. The intention with this essay is to study and analyse the merger between the two companies Astra and Zeneca and study the employers at the time when the …
? En studie av generationerna Y samt 55 plus
A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the …
En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we …
… as an identity platform, giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive advantage and results in a good relationship with the customer. The brand is a collection of thoughts, feelings and opinions that are …
… We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method: The study is a qualitative case study where we have conducted a personal interview with the company president. Result and conclusions …
En fallstudie på Flow Systems AB
… study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to …
Marknadspotential och förslag till lanseringsplan
… consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new …
Ett effektivt verktyg för folkbibliotek?
Sensory marketing An effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it …
Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
… companies affect consumers feelings towards their brand by using green marketing and CSR. Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011 Keywords: Green marketing, CSR and branding …
En studie om politisk kommunikation i de sociala medierna inför riksdagsvalet 2010
Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010. Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to …
????-En empirisk studie av svenskt respektive amerikanskt bistånd
… ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted in collaboration with No Picnic AB. The …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake …
Med individen som insats
abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake …
är det en fungerande modell för samebyarna vid samråd?
… A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can be used in a flexible manner. With the Swedish Forest Agency as a project manager, a communication model for how …
… fund managers on the Swedish Sustainable and Responsible Investment (SRI) market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused on. Thus, grounded on theories in the fields of Critical Management Studies …
