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En omvärldsanalys på svenska företags strategiska kommunikation
… ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted in collaboration with No Picnic AB. The …
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according …
En studie av miljöcertifieringars värde och utveckling i den svenska bygg- och fastighetssektorn<em> </em>
… a rapid development has also been taken place in the Swedish real estate market, where many property owners show great interest in certifying their portfolios. On the Swedish market for commercial real estate there are three different environmental certification systems being …
en studie hos Skara Näringslivsoffensiv
… channels is Skara Näringslivsoffensiv planning to use? 3. How can the marketing communication between Skara Näringslivsoffensiv and its target group become more effective? The conclusion shows that there are considerable differences in mind opinion between Skara …
En studie om hur Landstinget i Värmland uppfattas av invånarna i Värmland
… County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added to the study. The two methods has been used in the study, qantitative survey's and qualitative interviews. The survey was conducted using …
det spelar ingen roll hur vi låter för det hjälper barnens språkutveckling
… Wictor Keywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord. Problem formulation:How does communication affect the relationship between company and customer in a change situation? Purpose:Examining how different parts of a communication …
Barnet som subjekt eller objekt?
… Wictor Keywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord. Problem formulation:How does communication affect the relationship between company and customer in a change situation? Purpose:Examining how different parts of a communication …
… Wictor Keywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord. Problem formulation:How does communication affect the relationship between company and customer in a change situation? Purpose:Examining how different parts of a communication …
Effekten av kommunikation på relationen mellan företag och kunder i ett förändringsprojekt
… Wictor Keywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord. Problem formulation:How does communication affect the relationship between company and customer in a change situation? Purpose:Examining how different parts of a communication …
En kvalitativ studie av svenska universitets kommunikationspolicydokument
… in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the …
Inkongruens och kreativitet - ett sätt att komma in?
… advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and advertisers to create more efficient marketing communication …
En möjlighet till införandet av en ny affärsmodell?
… effect. For studying the strategic communication interviews was held with the Marketing Director of Talang 2010, a person in the marketing workgroup in Kalmar and an expert in management and communication strategies. This showed that the Marketing Director of Talang 2010 and the …
… of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are …
… advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - …
försäkringsbolaget Folksam
… in reaching out to customers and to finding the most efficient method of green marketing communication. The aim of this study is to analyse how an insurance company more actively can communicate environmental matters foremost in their contact with customers. One can in different …
